Skip to main content
Xoxoday Plum curates a recommended merchant and brand partner list by mapping loyalty layer signals—location, spend behavior, demographics, and engagement patterns—to relevant reward categories, then refines the shortlist through joint workshops to meet specific brand, compliance, and ESG requirements.
Xoxoday Plum maintains an established network of merchants and brands across the categories most relevant to loyalty program members: fuel-adjacent retail, food and beverage, grocery, fashion, travel, and entertainment. Rather than presenting a one-size-fits-all catalogue, Xoxoday Plum uses data and segmentation available within its loyalty layer to prepare a tailored shortlist that reflects the demographics, preferences, and behavioral patterns of the specific customer base being served. The curation process draws on four key signal types: location data, spend behavior, demographic profiles, and engagement patterns. These signals allow Xoxoday Plum to surface partners that are genuinely relevant—prioritizing regional grocery chains for frequent low-value transactors, or premium travel and fashion brands for high-value aspirational segments. The result is a partner set built around real customer intent, not a generic catalogue. An initial recommended partner list is presented to program operators in structured joint workshops. These sessions allow stakeholders to review proposed partners against their brand positioning, customer strategy, and business priorities—introducing filters such as preferred categories, strategic brand relationships, local versus regional coverage, exclusivity requirements, and compliance or ESG criteria. For programs operating within ISO 27001 or SOC 2 Type II-certified environments, Xoxoday Plum applies appropriate compliance filters at the partner vetting stage to ensure the full ecosystem meets required standards before go-live. The workshop output becomes the foundation of the live partner set, but the model is built to evolve. Xoxoday Plum’s offer-management module allows partners to be added, removed, or re-prioritized at any point after launch—without rebuilding the programme architecture. If a strategic brand relationship changes, a new category gains priority, or customer data signals a shift in redemption preferences, the partner mix updates accordingly. This continuous alignment between partner selection and customer behavior distinguishes a curated network from a static rewards catalogue. For programs where member relevance directly drives engagement and repeat participation, Xoxoday Plum ensures the partner set stays closely connected to both the customer’s evolving preferences and the operator’s commercial and brand objectives. Learn more: Xoxoday Plum Help Centre — General

How does offer management work in Xoxoday Plum?

Understand how Xoxoday Plum’s offer-management module enables partners to be added, removed, and re-prioritized across the live rewards catalogue.

How does Xoxoday Plum use loyalty data for segmentation?

Learn how Xoxoday Plum applies location, spend, demographic, and engagement signals to segment members and personalize reward experiences.