Skip to main content
Xoxoday Plum enables Interest Free Banking institutions to restrict reward redemption exclusively to Shariah-compliant goods and services, while giving customers the option to direct points toward sadaqah and waqf charitable contributions.
For Interest Free Banking (IFB) institutions, a loyalty program is only as credible as its compliance. Offering rewards that include alcohol, tobacco, or interest-bearing financial products — even incidentally — creates reputational and regulatory risk for banks operating under Shariah frameworks. Xoxoday Plum addresses this directly through catalog-level segmentation built for IFB programs. Xoxoday Plum supports fully segmented reward catalogs, allowing administrators to define distinct reward pools for IFB customer segments. Non-permissible item categories — such as entertainment, gambling-adjacent products, or conventional financial instruments — are excluded entirely from the IFB catalog while remaining available in standard programs. IFB customers only ever encounter a curated, permissible set of redemption options, with no filtering required on their end. Administrators manage these restrictions through a centralized dashboard, applying exclusion rules across product categories, merchant types, and individual SKUs. When new items are added to the broader catalog, IFB-specific rules prevent them from surfacing to restricted segments unless explicitly approved. This keeps the catalog perpetually compliant without requiring manual review of every new addition. Beyond goods and services, Xoxoday Plum supports redemption for charitable causes. IFB customers can direct reward points toward sadaqah (voluntary charity) and waqf (endowment) contributions, allowing the loyalty program to reflect the community-oriented values central to Islamic finance. This transforms rewards from a purely transactional benefit into a meaningful expression of institutional values — deepening customer trust and engagement. For banks running employee loyalty or customer engagement programs alongside workforce platforms like SAP SuccessFactors or Darwinbox, Xoxoday Plum integrates customer profile and segment data to ensure catalog restrictions travel with the individual across every interaction. Segment assignments based on account type flow directly into the rewards engine, eliminating manual overrides and audit gaps. The result is an IFB loyalty program that is commercially competitive and fully aligned with Shariah principles — one where customers experience a seamless redemption journey and institutions maintain auditable, credible compliance across their entire rewards infrastructure. Learn more: Xoxoday Plum Help Centre — Loyalty program for Interest Free Banking (IFB) - (Islamic banking)

Segmented Reward Catalogs

Learn how Xoxoday Plum lets administrators define distinct reward catalogs for different customer segments, products, or compliance requirements.

Charitable Giving and CSR Redemptions

Explore how Xoxoday Plum enables customers to redeem points for donations, social causes, and community impact initiatives.