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Xoxoday Plum supports multiple concurrent and scheduled offers per partner brand, enabling program administrators to configure distinct offers by location, customer segment, time period, and offer type — all under a single partner.
When building a rewards or loyalty program, a single partner brand rarely maps to a single offer. A retail chain might run one promotion for a specific city, a different discount tier for premium members, and a seasonal campaign that activates only during a defined window. Xoxoday Plum is built to handle exactly this complexity without requiring separate partner entries or manual workarounds. Multiple offers, one partner Xoxoday Plum allows administrators to attach multiple active offers to a single partner simultaneously. Each offer is independently configured — it carries its own validity period, discount value, target audience, and geographic scope. This means a partner can have a standard year-round offer running at the same time as a limited-time promotional offer, and both surface correctly to eligible end users based on their profile attributes. Scheduled and concurrent offers Beyond running offers in parallel, Xoxoday Plum supports scheduled offers — meaning future offers can be created and queued in advance without any manual intervention at the time of activation. An administrator working in Darwinbox or SAP SuccessFactors, for example, can configure a partner’s Q4 holiday offer in October and set it to go live on December 1st automatically. When the window closes, the offer deactivates and the standard offer resumes — no manual toggling required. Segmentation across every offer Each offer under a partner can target a distinct audience segment. A financial services company could configure one offer for retail customers, a higher-value offer for premium cardholders, and a third offer restricted to users in a particular region — all beneath the same partner brand. This segmentation is handled at the offer level, not the partner level, which keeps the partner catalog clean while delivering personalised value to end users. Richer partner brands, better user experience The practical outcome is that program curators can build a more compelling rewards catalogue without inflating the number of partner entries. End users see a consolidated partner view with contextually relevant offers rather than a cluttered list of near-duplicate entries. Whether the program integrates via Workday, a custom HRIS, or a direct API, Xoxoday Plum surfaces the right offer to the right user at the right time based on the segment and schedule rules set at configuration. This multi-offer architecture gives program administrators the flexibility to run always-on value alongside targeted campaigns, seasonal activations, and location-specific deals — all within a single, manageable partner record. Learn more: Xoxoday Plum Help Centre — General

How offer scheduling works in Xoxoday Plum

Learn how to queue upcoming offers in advance and automate activation and expiry without manual intervention.

Audience segmentation for rewards offers

Understand how Xoxoday Plum targets distinct offers to specific user segments based on profile, location, and tier.