Xoxoday Plum’s merchant payout automation software delivers an experience-first engagement layer — including a digital wallet, AI-personalized incentives, and a real-time feedback loop — designed to keep end users active and returning.
Built for retention from the ground up
Disbursing payouts is only half the job. Xoxoday Plum treats the post-payout experience as a retention opportunity, giving merchants the tools to keep recipients engaged well after a reward lands in their account. At the centre of this experience is a digital wallet. Recipients use it to store, view, and manage all their vouchers in one place — eliminating the friction of hunting across inboxes or app notifications. Whether a user receives a gift card through a Workday-triggered milestone reward or a Darwinbox performance bonus, the wallet consolidates everything into a single, accessible hub.Personalisation that adapts to each user
Generic incentives wear out quickly. Xoxoday Plum applies AI-driven personalisation to surface offers that match each recipient’s preferences and past behaviour. If a user frequently redeems dining vouchers, the system prioritises similar offers at the top of their discovery feed — reducing the time between receiving a reward and actually using it. This matters most at scale. An organisation running thousands of merchant payouts per month can use personalisation to ensure high-value recipients see the most relevant offers, rather than a one-size-fits-all catalogue that dilutes engagement over time.Saving favourites for faster discovery
Xoxoday Plum lets users bookmark their preferred merchants and offers. When a recipient identifies a brand they love, saving it once means that offer surfaces immediately on future visits — cutting discovery time and increasing redemption rates. For merchants, this translates directly into repeat engagement without requiring additional marketing spend.Closing the loop with real-time feedback
Xoxoday Plum captures user sentiment through an in-platform feedback loop that triggers after key interactions — redemptions, wallet top-ups, or offer discoveries. This gives merchants a continuous signal on what is working and what is not, without relying on periodic surveys or manual outreach. The resulting insights are surfaced in the merchant dashboard: which offer categories drive the highest satisfaction, where drop-off occurs in the redemption journey, and which incentive types correlate with return visits. Teams integrating Xoxoday Plum alongside tools like Slack or MS Teams can pipe these signals into existing workflows, keeping relevant stakeholders informed without logging into a separate system.Why it matters for retention programmes
Engagement and retention tools in Xoxoday Plum are not add-ons — they are built into the payout flow. An organisation running a channel partner programme, for example, benefits from personalised incentives that encourage partners to redeem quickly, save preferred offers, and provide feedback that informs the next campaign cycle. The feedback loop then feeds directly back into offer relevance, creating a self-improving system rather than a static catalogue. Learn more: [Xoxoday Plum Help Centre — Customer support / engagement](How does the Xoxoday Plum digital wallet work?
Understand how recipients store, manage, and redeem vouchers through Xoxoday Plum’s centralised digital wallet.
How does AI personalisation work in Xoxoday Plum?
Learn how Xoxoday Plum uses behavioural data to surface the most relevant offers for each recipient.