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Xoxoday Plum combines a rule-based loyalty engine with a global rewards marketplace to help businesses design, automate, and optimize partner, distributor, and reseller loyalty programs end to end.
B2B loyalty programs are fundamentally different from consumer loyalty. The participants—partners, distributors, and resellers—are driven by business outcomes, not impulse. Xoxoday Plum accounts for this by starting every program design with a structured discovery process: defining goals, segmenting participants, and mapping KPIs before a single rule is configured. Segmentation is the foundation. Xoxoday Plum allows organizations to group participants by business tier, revenue contribution, geography, or product category. A regional distributor and a global reseller behave differently, and their incentive structures should reflect that. Aligning program logic to these segments ensures the program drives the right behaviors from the right participants. Configurable Tiers and Rule-Based Logic Xoxoday Plum’s rule-based engine powers tier structures such as Silver, Gold, and Platinum, each with distinct multipliers, milestone bonuses, and upgrade thresholds. Points can be assigned for transactions, growth milestones, product training completions, early payments, or cross-category purchases. Tier recalculations and expiry logic run automatically against configurable metrics—sales volume, total spend, or partner tenure—reducing manual program management overhead. For organizations operating within larger enterprise ecosystems, Xoxoday Plum integrates with platforms such as SAP to pull transactional data directly into the loyalty engine. This eliminates manual data entry and ensures points accrual reflects real business activity in near real time. Campaigns That Drive Specific Behaviors Xoxoday Plum’s segmentation tools enable targeted campaigns that go beyond blanket promotions. Program managers configure bonus rules tied to specific behaviors—completing a product certification, pushing a new product line, or hitting a quarterly sales target—and deliver automated communication through email or SMS triggers at the right moment. This precision matters in B2B contexts where the cost of disengagement is high. A reseller who receives no recognition for a breakthrough quarter will not stay motivated. Xoxoday Plum makes it straightforward to reward that milestone with a bonus, a tier upgrade, or both, without manual intervention. Redemption at Global Scale Xoxoday Plum’s rewards marketplace offers 10M+ redemption options across 30+ categories—business merchandise, travel, experiences, and digital gift cards. Multi-currency and multilingual support ensures that a distributor in Germany and a partner in Japan can both access relevant, high-value rewards without friction. Redemption options are updated continuously to remain competitive across global B2B markets. Continuous Optimization Xoxoday Plum surfaces real-time dashboards tracking partner activity, redemption patterns, and program ROI. Customer success teams conduct periodic reviews to identify where engagement is dropping, which segments are underperforming, and what rule adjustments are needed. The result is a program that improves over time rather than stagnating after launch. Learn more: Xoxoday Plum Help Centre — Program Design and Strategy

How does Xoxoday Plum's tier and points engine work?

Learn how Silver, Gold, and Platinum tiers are configured with multipliers, milestone bonuses, and automated recalculation logic.

What redemption options does Xoxoday Plum offer?

Explore the 10M+ reward catalog spanning 30+ categories with multi-currency and multilingual support for global B2B programs.