How does Xoxoday Plum communicate with reward recipients?

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Multi-channel messaging built into the reward workflow

Xoxoday Plum includes a dedicated communication module that handles all outbound messaging to reward recipients — from the moment a reward is issued to the point of redemption. Rather than relying on separate tools or manual follow-ups, Xoxoday Plum triggers messages automatically based on real-time events within the platform. This means your teams spend less time chasing redemption rates and more time running campaigns that actually convert.

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Email: personalised and transactional in one place

Xoxoday Plum sends email notifications for a wide range of scenarios — reward issuance, expiry reminders, survey invitations, and post-redemption confirmations. Each email can be customised with your organisation’s branding, making every touchpoint feel native to your programme rather than a generic system alert. For HR teams running recognition programmes integrated with platforms like Darwinbox or SAP SuccessFactors, email remains the primary channel for formal reward communication, especially for milestone and anniversary awards.

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SMS: short, sharp, and time-sensitive

When speed matters, Xoxoday Plum uses SMS to reach recipients directly on their mobile devices. SMS is particularly effective for flash campaigns, reward expiry nudges, and OTP-based redemption flows where low latency is critical. Because SMS requires no app installation or account login, it works across all demographics and geographies — making it the right fallback channel when email open rates are low.

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WhatsApp and messaging apps: interactive engagement

Xoxoday Plum extends communication to WhatsApp and other messaging apps, enabling a more conversational and interactive experience. Organisations can run reward campaigns, collect survey responses, and deliver push notifications directly within apps that recipients already use daily. For consumer-facing programmes or field-sales incentive schemes, WhatsApp campaigns consistently outperform email on open rates and response time. Xoxoday Plum supports both one-way notifications and two-way flows, so recipients can browse, select, and confirm rewards without leaving the chat interface.

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Consistent brand experience across all channels

Xoxoday Plum applies the same messaging logic — timing rules, personalisation tokens, and brand assets — across every channel simultaneously. Whether a recipient receives their reward notification by email, SMS, or WhatsApp depends on their preferences and your configuration, but the message content, tone, and branding remain consistent throughout. This omnichannel approach reduces drop-off between reward issuance and redemption, gives administrators a single place to manage communication rules, and ensures compliance with data handling requirements aligned to standards such as ISO 27001 and SOC 2 Type II. Learn more: [Xoxoday Plum Help Centre — Communication](