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Xoxoday Plum commits to maintaining a minimum of 700 active partners on ADNOC Rewards — excluding ADNOC-sourced partners — with proactive lifecycle management to replace inactive or underperforming partners and keep the threshold continuously met.
For enterprise rewards programs, partner breadth is not a nice-to-have — it determines whether employees actually redeem rewards. Xoxoday Plum maintains a minimum of 700 active partners on ADNOC Rewards at all times, ensuring recipients always have a meaningful range of redemption options across categories like retail, dining, travel, and digital services. This commitment covers partners sourced and managed directly by Xoxoday Plum. ADNOC-sourced partners are counted separately, keeping the 700-partner minimum independently verifiable and fully within Xoxoday Plum’s accountability. What qualifies as an active partner An active partner on the Xoxoday Plum network is a verified merchant or service provider with live, redeemable, and current reward offerings. Partners are assessed on an ongoing basis against criteria including redemption rates, catalog freshness, and user satisfaction scores. Partners that become inactive or consistently underperform are replaced before the active count drops below the contracted minimum. How partner lifecycle management works Xoxoday Plum operates a continuous partner pipeline — onboarding new partners, reviewing existing ones, and retiring those that no longer meet quality standards. The 700-partner floor is a rolling commitment maintained throughout the program lifecycle, not a point-in-time snapshot. When a partner exits the network due to business changes, contract termination, or quality issues, Xoxoday Plum activates qualified replacements from its onboarding pipeline to restore the active count. Program administrators can monitor partner availability directly through the Xoxoday Plum dashboard without needing to raise a support request. Why partner count drives program performance A workforce that spans multiple roles, locations, and preferences expects redemption options that reflect that variety. A shallow catalog leads to lower redemption rates, which reduces the perceived value of the entire rewards program — and makes the investment harder to justify to leadership. Xoxoday Plum’s 700-partner minimum reflects genuine variety across categories and geographies, not duplicates or low-value listings padding a count. Visibility within existing HR workflows Partner catalog data integrates with platforms like SAP SuccessFactors and Darwinbox, allowing HR and operations teams to surface reward options directly within existing employee workflows. This removes the need for a separate portal and increases engagement with the rewards catalog. For organizations using Slack or Microsoft Teams, reward notifications and redemption prompts can be delivered in-channel, reducing friction further. Learn more: Xoxoday Plum Help Centre — General

Reward Catalog Management

How Xoxoday Plum curates, updates, and maintains the rewards catalog to keep offerings relevant and redeemable.

Partner Onboarding and Quality Standards

The criteria Xoxoday Plum uses to qualify, onboard, and review partners across its global network.