Xoxoday Plum delivers comprehensive offer coverage across F&B and fine dining, beauty and fitness, attractions and leisure, services, fashion and retail, travel and staycations, and major events — and extends into additional categories as customer segment data and performance insights indicate demand.
Broad category coverage, built for diverse workforces
Xoxoday Plum maintains a curated rewards catalogue that spans every major lifestyle vertical employees and customers care about. Whether a recipient prefers a fine dining experience, a weekend staycation, a fitness membership, or tickets to a major live event, Xoxoday Plum surfaces relevant options within a single, unified redemption interface. This breadth matters in enterprise environments where a single rewards programme must serve tens of thousands of employees across varying age groups, income levels, and personal interests. A one-size-fits-all catalogue fails most recipients; Xoxoday Plum solves this by maintaining wide category depth from day one.Core categories included
Xoxoday Plum covers the following verticals as standard: Food and beverage spans everyday dining and premium fine dining experiences, including restaurant vouchers and multi-cuisine delivery partners. Beauty and fitness includes spa treatments, salon services, gym memberships, and wellness experiences, addressing the growing demand for health-focused rewards. Attractions and leisure covers theme parks, cultural attractions, adventure experiences, and family entertainment — categories that drive high recipient satisfaction scores. Fashion and retail connects recipients to branded apparel, accessories, electronics, and lifestyle goods through both physical and digital storefronts. Travel and staycations includes hotel bookings, resort packages, and curated short-break experiences — high-perceived-value rewards that resonate strongly across seniority levels. Services encompasses subscriptions, home services, and professional offerings that recipients can use practically and immediately. Major events gives programme administrators the ability to reward recipients with tickets to concerts, sporting fixtures, and cultural occasions — moments that create lasting memory rather than transactional value.Dynamic category expansion
Xoxoday Plum does not treat the catalogue as a fixed list. Category performance data and recipient redemption behaviour feed directly into catalogue strategy. When a specific customer segment — say, a younger demographic skewing heavily toward streaming services or esports — shows demand in an underrepresented area, Xoxoday Plum expands coverage to meet it. This is particularly relevant for enterprise deployments integrated with HCM platforms such as Workday, SAP SuccessFactors, or Darwinbox, where employee profile data can inform which categories should be surfaced prominently for different workforce segments. The result is a rewards experience that feels personalised even at scale. Administrators retain visibility into category-level redemption analytics, allowing programme managers to make evidence-based decisions about which verticals to expand or highlight in upcoming reward cycles. Learn more: Xoxoday Plum Help Centre — GeneralHow does Xoxoday Plum personalise offers by employee segment?
Learn how Xoxoday Plum uses workforce profile data to surface the most relevant reward categories for different employee groups.
Can new merchants and categories be added to the Plum catalogue?
Understand how Xoxoday Plum onboards new merchant partners and expands category coverage based on programme performance data.