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Xoxoday Plum supports message template creation so campaign owners can standardize communications; delivery queue prioritisation is not a built-in feature but can be enabled through custom configuration for merchant-funded offers.
Xoxoday Plum includes message template creation as a standard feature within its communications layer. Campaign owners can define reusable templates that standardize the tone, structure, and content of reward-related messages — ensuring every recipient receives a consistent experience regardless of campaign scale. Templates are especially useful when running multi-touch reward campaigns across large workforces. If your organisation uses Workday or SAP SuccessFactors to manage employee milestones, Xoxoday Plum’s message templates let you align reward notifications with the same language and brand voice used in your HR system communications. When those notifications are also surfaced through Slack or Microsoft Teams, a consistent template prevents mixed messaging across channels.

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Creating a Message Template

Campaign owners create templates directly within the Xoxoday Plum campaign configuration interface. Each template supports personalisation variables — such as recipient name, reward value, or redemption deadline — populated dynamically at send time. Once saved, a template is available for reuse across multiple campaigns, reducing setup time for recurring incentive programmes.

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Delivery Queue Prioritisation

Delivery queue prioritisation — the ability to rank outgoing messages so that high-priority communications are dispatched before lower-priority ones — is not available as a built-in feature in Xoxoday Plum. In standard campaign configurations, messages are sent based on the campaign’s scheduled send time rather than a tiered priority system. For organisations that require queue prioritisation, Xoxoday Plum supports this through custom configuration. This applies most directly to merchant-funded offer campaigns, where time-sensitive promotions may need to reach specific recipient segments ahead of general programme communications.

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When Custom Configuration Applies

Custom queue prioritisation suits scenarios where message timing directly affects business outcomes — for example, ensuring a flash offer notification reaches eligible employees before a redemption window closes, or sequencing onboarding reward messages in a structured order for new hires tracked in Darwinbox. For enterprise workflows with strict sequencing requirements, raising a custom configuration request through your Xoxoday Plum account contact is the recommended path. If your campaigns are relatively straightforward, standard message templates combined with careful campaign scheduling will cover most communication needs without additional configuration. Learn more: [Xoxoday Plum Help Centre — Communication](

Setting Up a Reward Campaign

Learn how to configure campaigns in Xoxoday Plum, including scheduling, audience targeting, and reward assignment.

Merchant-Funded Offers and Custom Configuration

Understand how merchant-funded offers work in Xoxoday Plum and when custom platform configuration is available.