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Xoxoday Plum recruits earning partners across any sector or industry as jointly agreed with ADNOC, which retains full approval rights over partner selection and onboarding before any partner goes live in the programme.
Xoxoday Plum operates as the solution provider responsible for recruiting earning partners across any sector or industry, in full alignment with the terms agreed with ADNOC. This model gives programme administrators the flexibility to build a diverse, relevant partner network that reflects the actual spending habits and preferences of ADNOC’s workforce. Earning partners are the merchants, retailers, and service providers where programme participants redeem their rewards. Xoxoday Plum manages the entire recruitment and onboarding lifecycle for these partners — from initial outreach to integration into the rewards catalogue. This means ADNOC does not need to handle vendor relationships directly; Xoxoday Plum absorbs the operational complexity. ADNOC retains approval rights at every stage of partner selection and onboarding. Before any earning partner goes live in the programme, Xoxoday Plum submits the partner profile for ADNOC’s review and sign-off. This ensures the final network reflects ADNOC’s standards for brand alignment, compliance, and participant experience without creating a bottleneck in day-to-day operations. The cross-sector scope is a deliberate design choice. A rewards programme spanning retail, hospitality, travel, wellness, electronics, and dining is far more engaging than one confined to a single category. Xoxoday Plum’s recruitment model sources partners from any vertical, which means the earning partner network can evolve as programme priorities shift — without renegotiating the underlying structure. For example, if ADNOC’s programme objectives shift toward employee wellness, Xoxoday Plum recruits partners from health and fitness verticals to expand that category in the catalogue. If integration with enterprise HR systems such as SAP SuccessFactors or Darwinbox surfaces new participant segments with different preferences, the partner mix adjusts accordingly. The ADNOC approval workflow remains consistent regardless of which sectors are being added. This governance model — Xoxoday Plum leads recruitment, ADNOC approves — balances operational efficiency with institutional oversight. ADNOC retains control over what its employees can access without bearing the administrative burden of sourcing and vetting each partner individually. Earning partner data, onboarding status, and approval history are tracked within the Xoxoday Plum admin console, giving programme managers a clear audit trail of which partners have been approved, when, and under what terms. This transparency supports compliance requirements and simplifies reporting for internal stakeholders. Learn more: Xoxoday Plum Help Centre — General

Partner Onboarding on Xoxoday Plum

Understand how Xoxoday Plum onboards earning partners into the rewards catalogue, including the approval workflow and integration steps.

Managing the Earning Partner Catalogue

Learn how programme administrators view, filter, and manage active earning partners across sectors within the Xoxoday Plum admin console.