Can Xoxoday Plum run special day deals for rewards members?

Xoxoday Plum supports special day campaigns — time-bound reward events designed to surface exclusive or unlocked deals for targeted member cohorts. Program administrators can schedule these campaigns around any occasion: birthdays, work anniversaries, national holidays, seasonal promotions, or custom program milestones. Each campaign is entirely self-contained, with its own eligibility rules, offer set, and expiry logic.

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Flexible Targeting by Tier, Segment, and Location

Eligibility is fully configurable. A special day campaign can be scoped to a specific reward tier — Platinum members only, for example — a defined member segment such as a high-engagement cohort, or a geographic region. A member in one city or country sees a tailored flash offer that is simply not visible to members outside the defined criteria. When member data is connected through an HRMS integration — Workday or Darwinbox, for instance — Xoxoday Plum can pull lifecycle events like hire anniversary dates directly into eligibility rules. This removes the need for manual list uploads and ensures the right members are enrolled in the right campaign automatically.

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Unlocking Deals and Launching Exclusive Offers

Xoxoday Plum gives administrators the ability to unlock catalog items that are hidden during standard program operation, making them visible exclusively during the campaign window. Alternatively, entirely new offers can be introduced for the duration — offers that have never appeared in the main catalog and disappear automatically once the campaign ends. This short-window exclusivity creates a genuine sense of occasion. A member who redeems a birthday deal on a 48-hour window knows the offer was built specifically for them, which is materially different from a standard year-round discount. That distinction drives measurably higher engagement and redemption rates within the campaign period.

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Precise Scheduling and Automatic Expiry

Every special day campaign is governed by a start timestamp and an end timestamp. When the window closes, unlocked deals revert to their pre-campaign state and any exclusive offers are removed from the active catalog without manual intervention. Administrators can queue multiple overlapping campaigns for different segments simultaneously, and Xoxoday Plum resolves eligibility independently for each cohort. Audit logs for each campaign are retained, giving compliance and program management teams a clear record of which offers were surfaced, to which segments, and during which periods — directly supporting governance requirements such as SOC 2 Type II review processes.

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Setting Up a Special Day Campaign

Special day campaigns are configured from the Xoxoday Plum admin console. Administrators define the campaign name, target cohort, deal or offer list, and start/end dates — then publish. Once live, the campaign runs without further input. Member notifications can be delivered through connected channels such as Slack or Microsoft Teams, ensuring high awareness within the reward window. Learn more: Xoxoday Plum Help Centre — General