How does Plum enable multi-channel marketing engagement?

Xoxoday Plum gives brands the tools to reach members at the right moment, on the right channel, with the right message. Whether a customer is checking email, browsing an app, or responding to a text, Xoxoday Plum ensures communication stays consistent and timely across every touchpoint in the loyalty lifecycle.

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Channels Xoxoday Plum Supports

Xoxoday Plum covers the full spectrum of modern communication channels. Transactional and promotional emails arrive with customizable templates, while SMS and WhatsApp handle time-sensitive updates with rich media support. Push notifications deliver real-time prompts for mobile and in-app contexts, and in-app banners and widgets provide contextual nudges exactly when members are most engaged. For paid social, Xoxoday Plum supports audience list exports to platforms like Facebook for targeted ad campaigns.

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Automated Journeys and Dynamic Personalization

Xoxoday Plum supports automation workflows that trigger based on member behavior and lifecycle stage. Welcome journeys, tier milestone celebrations, birthday campaigns, and reactivation sequences all run on configurable schedules without manual intervention. Dynamic content insertion pulls live member data—points balances, names, and personalized offers—so every message feels individually crafted. Multi-language support extends this personalization across regions, ensuring local relevance at scale.

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Marketing Support and Campaign Services

Beyond the technology layer, Xoxoday Plum gives brands access to managed marketing support. Campaign planning, creative design, loyalty calendar management, and end-to-end promotional execution are available as part of the platform’s service offering. Catalog updates and merchant partnerships can be managed centrally, reducing the operational burden on internal marketing teams.

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Integration With Your Existing Martech Stack

Loyalty signals—such as birthday triggers, tier upgrades, or milestone achievements—can be synced with CRM tools like Salesforce or marketing automation platforms via native integrations and REST APIs. This means Xoxoday Plum fits into an existing martech stack rather than replacing it. For example, a tier upgrade event in Xoxoday Plum can instantly fire a congratulations email through a connected email service provider while simultaneously updating the member’s CRM record—creating a unified, omnichannel experience without duplicating data or effort.

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Real-World Use Cases

Onboarding journeys structured around Day 0, Day 7, and Day 14 keep new members active and informed from the start. Tier achievement workflows automatically deliver rewards and congratulations when members advance. Reactivation campaigns send limited-time incentives to dormant users, while geo-targeted partner offers surface relevant promotions based on a member’s location. Each campaign is measurable, with engagement metrics available directly within Xoxoday Plum’s reporting dashboard. Learn more: Xoxoday Plum Help Centre — Marketing Capabilities