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Xoxoday Plum requires only one piece of master data to operate: a valid email address for each recipient or user.

Minimal Data, Maximum Reach

Setting up a rewards and incentives programme often conjures images of lengthy IT projects, data migrations, and weeks of configuration. Xoxoday Plum takes a fundamentally different approach. The only master data Xoxoday Plum requires to operate is an email address — one field, nothing more. This design choice is intentional. Whether you are a startup onboarding your first fifty employees or an enterprise distributing rewards across thousands of distributed teams, Xoxoday Plum works the moment you have a list of email addresses ready.

Why Email Is Enough

Email serves as the universal identifier within Xoxoday Plum. It is the address to which reward links and gift notifications are delivered, the credential used for recipient login, and the key that ties transactions to individual accounts. Because email is already a standard field in every HR and operations system, there is no custom data extraction or transformation required before going live. This means you do not need to export headcount records from Workday, pull employee profiles from SAP SuccessFactors, or synchronise organisational hierarchies from Darwinbox before issuing your first reward. You can start immediately.

What This Means for IT and HR Teams

For IT teams, the low data footprint translates to a dramatically simplified compliance review. Xoxoday Plum is certified under ISO 27001 and SOC 2 Type II, and the minimal data collection model means fewer data categories to classify, fewer consent obligations to manage, and a smaller attack surface to protect. For HR teams, there is no dependency on a completed HRMS rollout or a fully populated employee directory. A simple CSV upload or a manual entry of email addresses is sufficient to begin rewarding employees, channel partners, or customers the same day.

A Practical Example

Consider a mid-size company that wants to send instant gifting rewards to 200 employees before a Friday deadline, but their Darwinbox instance has incomplete profiles due to an ongoing migration. With Xoxoday Plum, the HR manager exports a single-column list of employee email addresses from the company directory, uploads it, and dispatches reward links within minutes — no HRMS integration, no data mapping, no delays. When integrations are available and desirable, Xoxoday Plum supports connections with platforms like Workday, SAP SuccessFactors, Darwinbox, Slack, and MS Teams. These integrations enrich the experience — enabling automated triggers, manager approvals, and real-time notifications — but they are enhancements, not prerequisites.

Adding More Data Over Time

While email is the only requirement, Xoxoday Plum accommodates additional metadata such as department, cost centre, or reporting manager to support budget governance, analytics, and personalised reward experiences. These fields are optional and can be introduced progressively as your programme matures, keeping the initial rollout fast and friction-free. Learn more: Xoxoday Plum Help Centre — General

How do I upload users to Xoxoday Plum?

Learn how to add recipients via CSV upload or manual entry using just an email address.

What HR integrations does Xoxoday Plum support?

Explore native connectors for Workday, SAP SuccessFactors, Darwinbox, and more.