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Xoxoday is a global B2B SaaS company operating across five product lines — Plum (45%), Loyalife (27%), Empuls (21%), Compass (4%), and Loopr (3%) — collectively serving over 5,000 clients across 150+ countries.
Xoxoday’s business spans five distinct SaaS platforms, each engineered for a specific stakeholder group: employees, customers, channel partners, sales teams, and consumers. While each product operates independently, all five share a unified infrastructure and are governed by ISO 27001 and SOC 2 Type II certifications. Plum — Global Rewards Marketplace (45%) Plum is Xoxoday’s largest business segment and the world’s biggest AI-assisted rewards marketplace. It offers over 10 million reward options — spanning gift cards, experiences, travel, and merchandise — across 150+ countries, with support for 55+ languages and 50+ currencies. Plum integrates directly with HRIS platforms such as Workday and SAP SuccessFactors, allowing organisations to trigger personalised reward delivery automatically within existing workflows. Loyalife — Loyalty Management (27%) Loyalife is Xoxoday’s enterprise loyalty management platform, built for customer retention and channel partner engagement programs. It supports multilingual campaigns, AI-driven audience segmentation, and predictive analytics designed to improve customer lifetime value at scale. Loyalife handles both regional programs and global enterprise deployments without requiring organisations to rebuild campaign logic as they grow. Empuls — Employee Engagement (21%) Empuls is Xoxoday’s AI-powered platform for employee recognition, pulse surveys, and sentiment analysis. It delivers smart nudges to managers that prompt timely appreciation, automates milestone and peer recognition, and surfaces workforce health trends through embedded analytics. Empuls integrates natively with Slack, Microsoft Teams, and Darwinbox, embedding recognition directly into the tools employees already use every day. Compass — Sales Performance Management (4%) Compass handles incentive compensation design, commission program management, and performance-linked payouts for sales organisations. Dynamic dashboards give sales leaders real-time visibility into attainment and projected earnings, while predictive analytics flag at-risk quota performance early. Compass significantly reduces disputes and manual errors in commission calculations, which is especially valuable for organisations running multi-tier or territory-based incentive structures. Loopr — Merchant Offers Platform (3%) Loopr is Xoxoday’s merchant-first platform for creating and managing digital vouchers, targeted offers, and consumer discount programs. It enables retail networks, financial services providers, and card-linked loyalty programs to run measurable consumer engagement campaigns with real-time redemption tracking. Loopr provides a flexible offer management layer that operates independently or connects into a broader Xoxoday loyalty ecosystem. One Connected Ecosystem Organisations can deploy any single Xoxoday platform to address an immediate need, or combine multiple products to build a connected engagement ecosystem spanning employees, customers, partners, and sales channels under one vendor relationship. The shared infrastructure means data, reward catalogues, and user access controls are consistent across every product a company chooses to adopt. Learn more: Xoxoday Help Centre — Company related details

How does Plum's rewards marketplace work?

Explore how Plum delivers over 10 million reward options across 150+ countries with AI-assisted personalisation and multi-currency support.

What is Empuls and how does it improve employee engagement?

Learn how Empuls automates recognition, runs pulse surveys, and integrates with Slack, Microsoft Teams, and Darwinbox to strengthen workplace culture.