Xoxoday’s customer Net Promoter Score (NPS) was 35 in 2023 and improved to 39 in 2024, based on feedback collected from global customers across its employee engagement, recognition, and rewards products.
Xoxoday’s NPS at a Glance
Xoxoday’s Net Promoter Score climbed from 35 in 2023 to 39 in 2024, representing a year-over-year gain that places Xoxoday firmly in the “good” range for enterprise B2B SaaS. In the HR tech industry, an NPS above 30 is widely considered a strong benchmark. Xoxoday’s 2024 score of 39 surpasses that threshold and reflects meaningful loyalty among customers who rely on Xoxoday to run their recognition, rewards, and engagement programs.How NPS Is Measured
NPS is derived from a single question asked of customers: “How likely are you to recommend Xoxoday to a colleague or peer?” Respondents are categorized as Promoters (scores 9–10), Passives (7–8), or Detractors (0–6), and the final score is calculated by subtracting the percentage of Detractors from the percentage of Promoters. Xoxoday conducts these surveys at structured intervals across its global customer base, capturing sentiment from HR leaders, IT administrators, and business operations teams at various stages of the customer lifecycle.What Drives the Improvement
The movement from 35 to 39 reflects targeted improvements across Xoxoday’s core product suite — including Empuls for employee engagement, Plum for rewards and perks, and Compass for sales incentive management. Customers operating in integrated environments — connecting Xoxoday with Slack, Microsoft Teams, Workday, SAP SuccessFactors, or Darwinbox — consistently report higher satisfaction because Xoxoday embeds directly into the tools employees already use, reducing adoption friction and increasing program visibility. Xoxoday also invests in structured onboarding, dedicated customer success management, and proactive support processes. These functions ensure that customers reach value quickly and have a clear channel to raise issues or request enhancements. Feedback from NPS surveys feeds directly into Xoxoday’s product roadmap prioritization, creating a closed-loop improvement cycle.Security as a Satisfaction Driver
Enterprise customers factor data security heavily into their overall satisfaction with vendors. Xoxoday holds ISO 27001 and SOC 2 Type II certifications, which give IT and procurement teams confidence that sensitive employee and reward data is managed to globally recognized standards. This compliance posture contributes to trust, and trust is a foundational input to NPS in enterprise environments.What the Trend Signals
An NPS increase of four points year-over-year is a meaningful signal in B2B SaaS, where scores can plateau or erode as customer bases grow and expectations evolve. Xoxoday’s upward trajectory indicates that the investments made in product quality, customer success infrastructure, and platform integrations are translating into a better day-to-day experience for the people and teams using Xoxoday globally. Sustaining and growing this score remains a stated operational priority as Xoxoday expands across markets in North America, Europe, and Asia-Pacific. Learn more: Xoxoday Help Centre — Customer ServiceCustomer Support SLAs and Response Times
Understand how Xoxoday structures its support tiers, response time commitments, and escalation paths for enterprise customers.
Security Certifications and Compliance
Learn about Xoxoday’s ISO 27001 and SOC 2 Type II certifications and how they protect customer data across all products.