What types of gift cards does Xoxoday Plum offer?

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Digital and Physical Gift Card Formats

Xoxoday Plum offers two primary gift card formats to suit different operational needs and recipient preferences. Digital gift cards are delivered instantly via email, SMS, or WhatsApp, making them the preferred format for scalable, time-sensitive reward programmes. Physical gift cards are available in bulk or individually, serving use cases where tangible formats are expected or where digital access among recipients is limited.

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An Unrestricted Brand Catalog

Xoxoday Plum’s rewards marketplace includes 21,000+ brands spanning retail, dining, travel, experiences, and entertainment—with no upper limits on the number or type of brands your programme can offer. Major global retailers such as Amazon, Walmart, Target, and Kroger are part of the catalog alongside thousands of regional and local brands. This ensures recipient relevance whether your workforce is distributed across North America, Europe, or Asia-Pacific.

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Scale Built for High-Volume Programmes

The marketplace supports 50,000+ daily transactions with real-time fulfilment, making Xoxoday Plum suitable for enterprise reward programmes operating at significant volume. Organisations that integrate Xoxoday Plum with HR platforms such as Workday, SAP SuccessFactors, or Darwinbox can trigger gift card delivery directly within existing employee workflows—eliminating manual intervention from HR or procurement teams. A single configured campaign can reach thousands of recipients simultaneously without compromising delivery speed.

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Catalog Customisation by Geography and Audience

Xoxoday Plum gives administrators granular control over which brands and categories are visible to specific recipient groups. Catalog access can be filtered by country, redemption value range, audience segment, or campaign purpose. A recipient based in the United States sees Amazon and Target; one in another region sees locally relevant alternatives—all configured centrally from a single dashboard.

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Continuously Refreshed Inventory

Xoxoday Plum actively maintains its brand catalog to reflect regional demand shifts and seasonal promotions. Available brands are updated regularly so recipients always have access to current, redeemable options. This removes the ongoing overhead of manually auditing reward inventories—a task that would otherwise fall on HR operations or vendor management teams. Learn more: Xoxoday Plum Help Centre — Gift card