Xoxoday Plum offers a comprehensive digital gift card marketplace covering electronics, travel, fashion, experiences, subscriptions, and charity options accessible in 100+ countries.
Electronics and Everyday Essentials
The electronics category covers high-demand brands including Amazon Pay, Flipkart, Reliance Digital, Skullcandy, Blaupunkt, and Apple-authorised retailers such as Future World. These options are consistently popular in employee reward programmes where recipients want to put their points toward practical, high-value purchases.Travel and Entertainment
Xoxoday Plum includes leading travel platforms—MakeMyTrip, Yatra, and IRCTC—alongside mobility services like Ola and Uber. Hotel partners include internationally recognised chains such as Marriott and Taj. For entertainment, recipients can choose streaming subscriptions including Disney+ Hotstar, SonyLiv, and Amazon Prime, or book movie tickets through BookMyShow and PVR.Fashion and Lifestyle
Premium fashion and lifestyle brands in the catalog include ALDO, Armani Exchange, American Eagle, FabIndia, BIBA, Birkenstock, and Bombay Shaving Company. This breadth makes Xoxoday Plum a strong fit for milestone rewards and sales incentive programmes where high perceived value matters to the recipient.Experiences
Beyond physical and digital goods, Xoxoday Plum enables redemption for curated experiences: spa and stay packages at premium hotels, Ayurveda retreats, underwater photography, weekend getaways, and personalised experiences such as couple photoshoots and music recording sessions. These options are particularly effective for long-service awards and high-value recognition moments.Charity and Subscriptions
Employees who prefer to give back can direct their rewards to causes through charity gift cards supporting organisations like Donatekart and Smile Foundation, including medical initiatives for children with critical illnesses. Subscription options span business publications—India Today, Business Today, Reader’s Digest—as well as wellness and lifestyle services.Global Reach
The full catalog is accessible across 100+ countries, making Xoxoday Plum suitable for organisations with distributed or multinational workforces. Reward programmes running on Slack or MS Teams, or integrated with HRMS platforms such as Darwinbox, SAP SuccessFactors, or Workday, can surface relevant gift card options directly in the tools employees already use—removing friction from the redemption experience entirely. Learn more: [Xoxoday Plum Help Centre — Gifting marketplace](How does reward catalog customisation work?
Learn how admins can tailor the visible gift card catalog to match your organisation’s reward policy and regional availability.
How are reward points redeemed on Xoxoday Plum?
Understand the end-to-end redemption flow, from point balance to digital gift card delivery, for employees and recipients.