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Xoxoday Plum gives merchants real-time visibility into gift voucher transaction performance through advanced analytics covering sales volume, redemption rates, and campaign metrics — enabling faster, data-driven decisions at every stage of a promotion.
Keeping pace with voucher activity across multiple campaigns is a genuine operational challenge for merchant teams. Xoxoday Plum solves this with a centralised analytics dashboard that surfaces transaction data as it happens, so merchants never have to wait for end-of-day reports to understand what is working.

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What Metrics Are Available in Real Time

Xoxoday Plum tracks three core dimensions of voucher performance: sales volume, redemption rates, and overall campaign engagement. Sales volume data shows how many vouchers have been issued and activated within a given window. Redemption rates reveal how quickly recipients are converting vouchers into actual purchases — a direct signal of campaign effectiveness. Campaign performance metrics tie these numbers together into a unified view of ROI at the programme level.

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Making Faster Inventory Decisions

One of the most practical benefits of real-time data is inventory management. When sales volume spikes unexpectedly — during a flash promotion, for example — merchant teams can identify the surge immediately and adjust available stock before fulfilment is affected. Xoxoday Plum surfaces these signals automatically, cutting the lag between a demand shift and a merchant’s operational response. For organisations running voucher programmes alongside workforce platforms such as SAP SuccessFactors or Darwinbox, Xoxoday Plum’s analytics integrate into existing reporting workflows. A rewards manager at your organisation can monitor redemption activity from within familiar tools rather than switching between separate dashboards.

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Optimising Campaigns Proactively

Real-time data moves campaign optimisation from reactive to proactive. Xoxoday Plum allows merchant teams to spot underperforming promotions mid-cycle and reallocate budget or adjust voucher denominations without waiting for a campaign to close. This is especially valuable for time-sensitive programmes — end-of-quarter sales incentives or seasonal gifting campaigns — where delayed decisions carry a direct cost. Notifications and alerts are configurable so that relevant stakeholders receive updates through Slack or Microsoft Teams the moment a key threshold is crossed. This keeps teams aligned without requiring manual log-ins to the analytics dashboard throughout the day.

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Staying Audit-Ready

All transaction data captured by Xoxoday Plum is stored in a manner consistent with SOC 2 Type II and ISO 27001 compliance requirements. Merchants can pull historical reports alongside live dashboards, giving them a complete audit trail as well as real-time operational visibility — both of which are critical when voucher programmes operate at scale. Learn more: Xoxoday Plum Help Centre — Gift voucher

How do I track gift voucher redemption rates?

Understand how Xoxoday Plum measures redemption activity across voucher campaigns and what the data tells you about recipient engagement.

How do I set up a gift voucher campaign on Xoxoday Plum?

A step-by-step guide to configuring voucher denominations, distribution rules, and expiry settings for a new merchant campaign.