What features does Xoxoday Plum's reward marketplace offer?

​

A Marketplace Built for Global Scale

Xoxoday Plum’s reward marketplace connects businesses with over 10 million redemption options sourced from 5,000+ brands worldwide. Recipients choose from digital gift cards, experiences, subscriptions, and more across 30+ categories and 100+ countries. Whether a business runs a channel incentive program, employee recognition initiative, or customer loyalty campaign, the catalog is broad enough to make every reward feel personal and relevant. The marketplace is AI-powered, meaning Xoxoday Plum surfaces contextually relevant options based on recipient preferences, geography, and program configuration — reducing friction and improving redemption rates across every touchpoint.

​

Gift Card Categories That Cover Every Preference

Xoxoday Plum organizes its catalog into categories that span everyday and aspirational spending. Electronics and Fashion include global names like Armani Exchange, American Eagle, and ALDO alongside regional staples like FabIndia and BIBA. The Charity & Donations category covers 1,000+ global causes spanning disaster relief, child healthcare, and women’s welfare through organizations like Akshaya Patra and the Smile Foundation — ideal for businesses that want rewards to carry social impact. Travel and entertainment are among the highest-engagement categories. Xoxoday Plum supports hotel and flight bookings through MakeMyTrip and Marriott, local transport through Ola and Uber, and streaming through Disney+ Hotstar and Amazon Prime — delivering over 1 million options in this category alone. Experiences extend the catalog further with 10,000+ curated options including spa packages, weekend getaways, and immersive activities.

​

White-Label Storefront: Fully Branded, Fully Controlled

Every Xoxoday Plum deployment supports a fully white-labeled redemption storefront. Businesses apply their own logo, brand colors, custom domain, and messaging so recipients interact with a seamless branded experience rather than a generic third-party portal. Catalog control lets program administrators define which rewards appear based on geography, recipient role, or denomination. This is especially useful for HR teams managing recognition programs across SAP SuccessFactors or Darwinbox, where reward relevance varies meaningfully by country and seniority. Access is enforced through role-based permissions and maker-checker workflows, ensuring budget guardrails hold without manual oversight. The storefront is mobile-first and responsive by design, with multi-language and multi-currency support built in — meaning Xoxoday Plum scales cleanly across global organizations without requiring separate regional deployments.

​

From Issuance to Redemption, One Consistent Experience

When a reward is triggered — whether from a Workday workflow, a Slack notification, or a direct Xoxoday Plum action — recipients land in a storefront that reflects the issuing company’s brand end to end. This cohesion reinforces the intent behind the reward and measurably increases recipient engagement across every program type. Learn more: Xoxoday Plum Help Centre — Gifting Marketplace