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Xoxoday Plum supports custom messages on gift card deliveries sent via email, SMS, and other channels, enabling personalised communication for any reward or recognition campaign.
Adding a personal touch to a reward makes recognition feel intentional rather than transactional. Xoxoday Plum supports fully customisable messages that accompany every gift card delivery, giving your team the flexibility to craft communications that fit the moment. When you send a gift card through Xoxoday Plum, the reward editor lets you compose a custom message at the time of dispatch. These messages travel alongside the gift card link in the delivery channel of your choice — email, SMS, or other supported formats — so recipients receive both the reward and the context behind it in a single, cohesive experience. Custom messages are particularly useful for aligning recognition with your broader HR or engagement workflows. For example, if your organisation uses Workday or SAP SuccessFactors to manage performance cycles, Xoxoday Plum can be configured to send gift cards at the close of a review period with a message that references the achievement, the team, or the specific milestone being celebrated. The same capability applies to occasion-based campaigns. A birthday reward sent with a warm, personalised note lands differently than a generic voucher. A customer loyalty gift paired with a message that acknowledges a purchase milestone reinforces the relationship — without requiring any manual effort beyond the initial campaign setup. For large-volume sends, Xoxoday Plum supports message templates that can be reused or lightly edited per campaign. Admins can define a base message and let campaign managers personalise it before each dispatch, ensuring consistency across your brand voice while still allowing contextual flexibility. Because Xoxoday Plum integrates with communication tools like Slack and MS Teams, reward notifications — including your custom message — can be surfaced inside the tools your teams already use daily. Recipients get notified in the channels where they are most active, with your message visible from the first interaction. Learn more: [Xoxoday Plum Help Centre — Customization](

Gift Card Delivery Channels

Learn which delivery channels Xoxoday Plum supports for sending gift cards, including email, SMS, and messaging integrations.

Setting Up Reward Campaigns

Understand how to configure and launch reward campaigns in Xoxoday Plum, from audience selection to dispatch scheduling.