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Xoxoday Plum provides a fully white-labelled loyalty storefront where members redeem points in real time on a site skinned with your logo, colour palette, and custom domain, backed by a global rewards marketplace and a central loyalty ledger.
A white-labelled redemption experience is the difference between a loyalty programme that feels native to a brand and one that feels bolted on. Xoxoday Plum delivers a fully skinnable storefront that carries your visual identity while running on the same global rewards marketplace and merchant-offer infrastructure that powers millions of redemptions worldwide. Branded at Every Touchpoint When a member lands on the redemption site, they see your brand first. Xoxoday Plum applies your logo, primary and accent colours, typography, and hero imagery across every page of the storefront. The URL itself reflects your organisation, so members move through the entire redemption journey inside a cohesive branded environment rather than being handed off to a visible third-party interface. Secure Access via SSO Members authenticate through SSO or a secure login flow that connects to identity providers already in use across your organisation — including those linked to HR systems such as Workday, SAP SuccessFactors, or Darwinbox. Once logged in, members see their live points balance drawn directly from the central loyalty ledger, so the figure displayed is always accurate and current. A Catalogue That Combines Brand Depth with Global Breadth The storefront surfaces both property- or brand-specific rewards and the wider Xoxoday Plum global catalogue in a single, unified browsing experience. A hospitality operator, for example, can surface room upgrades and dining credits alongside gift cards, experiences, and merchandise from thousands of global merchants — all within the same branded interface. Members browse and select without ever realising they are touching a third-party redemption layer. Real-Time Redemption with Flexible Payment When a member redeems, points are deducted instantly. Xoxoday Plum supports optional co-pay, allowing members to top up with a card payment when the reward value exceeds their available balance. Every transaction — whether pure points or a split payment — posts back to the central loyalty ledger in real time, giving programme managers a single source of truth for balances and redemption history. Built for Enterprise Compliance The white-labelled storefront operates within Xoxoday Plum’s security framework, which holds ISO 27001 and SOC 2 Type II certifications. Data flows between the branded site, the rewards catalogue, and the loyalty ledger are encrypted and auditable, meeting the compliance requirements enterprises typically need before rolling out a consumer-facing redemption experience at scale. Learn more: Xoxoday Plum Help Centre — Redemption & Reward Experience

How does co-pay work when redeeming points?

Understand how members can top up with a card payment when a reward value exceeds their available points balance.

What rewards are available in the global catalogue?

Explore the range of gift cards, experiences, merchandise, and merchant offers members can access through Xoxoday Plum.