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Xoxoday Plum enables users to share e-gift cards, merchandise links, and rewards through WhatsApp, SMS, email, and social media directly from any integrated app experience.

Sharing Rewards Across Digital Channels

Xoxoday Plum supports multi-channel sharing of e-gift cards, rewards, and merchandise links directly within the app experience. Whether a manager wants to recognize a peer or an HR team needs to distribute rewards at scale, both senders and recipients can forward these links through WhatsApp, SMS, email, and major social platforms without leaving the interface. This flexibility is by design. Modern workforces communicate across fragmented channels — a sales team might celebrate wins inside Slack, while a distributed workforce prefers WhatsApp or direct email. Xoxoday Plum meets users where they already communicate rather than forcing a single delivery path.

How Sharing Works in Practice

When a user sends or receives a reward through Xoxoday Plum, the gift card or merchandise link is shareable with a single tap or click. Recipients do not need a Xoxoday Plum account to redeem — the link itself carries the entitlement, making the experience frictionless for external contacts, customers, or contractors. A company running an employee recognition program integrated with SAP SuccessFactors or Darwinbox, for instance, can surface rewards directly inside those HRMS tools. From there, a manager can forward a congratulatory gift card via a Microsoft Teams message or a WhatsApp chat, keeping the recognition moment contextual and immediate.

API and SDK Integration for Custom Gifting Workflows

Xoxoday Plum’s sharing functionality is fully accessible through its API and SDK, allowing product and engineering teams to embed the gifting experience inside any app ecosystem. A SaaS platform can trigger a gift card send from within its own product and then allow the end user to share that reward onward — creating a social gifting loop that amplifies engagement organically. This embeddability means the share behavior is not limited to Xoxoday Plum’s native interface. Businesses building loyalty programs, referral engines, or employee recognition tools can expose native share flows through Xoxoday Plum’s infrastructure while maintaining their own product branding and UX.

Security Across External Channels

Xoxoday Plum’s infrastructure is certified under ISO 27001 and SOC 2 Type II. Even when a gift card link is forwarded through a consumer channel like WhatsApp or a social platform, the underlying entitlement and redemption flow remain protected by enterprise-grade security controls. Reward links are scoped, time-bound, and auditable — giving IT and compliance teams full visibility without restricting the sharing experience for end users. Learn more: Xoxoday Plum Help Centre — Gifting Program

API and SDK Integration for Rewards

Embed Xoxoday Plum’s gifting and rewards capabilities into any app using the REST API or native SDK.

How E-Gift Card Redemption Works

Understand how recipients redeem e-gift cards across supported brands and storefronts.