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Xoxoday Plum supports omnichannel gift card distribution across email, SMS, WhatsApp, in-app notifications, and physical shipping, ensuring rewards reach every recipient on the channel they already use.
Reaching every recipient — regardless of how they prefer to receive communications — is central to an effective rewards programme. Xoxoday Plum supports omnichannel gift card distribution so that organisations can deliver rewards through the channels their workforce and customers already use daily.

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Digital Delivery: Email, SMS, and WhatsApp

Xoxoday Plum sends gift cards directly to recipients via email, SMS, and WhatsApp. Each delivery method is fully branded and includes a redemption link that takes the recipient straight to their reward. Email delivery suits organisations with a formal communication culture, while SMS and WhatsApp are ideal for reaching frontline workers, field teams, or customers who may not have a corporate email address. A retail organisation running a customer loyalty campaign, for example, can distribute gift cards over WhatsApp to match how its audience already communicates — no app download or account creation required on the recipient’s side.

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In-App Notifications

For teams working inside collaboration and HR platforms, Xoxoday Plum supports in-app reward notifications. Integrations with tools such as Slack, Microsoft Teams, Darwinbox, and Workday allow rewards to surface directly within the workflows employees use every day. A manager recognising a team member inside Slack can trigger a gift card delivery without the recipient ever leaving the platform. This integration-first approach reduces friction for both the sender and the recipient, keeping recognition timely and visible in context.

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Physical Gift Cards

Not every recipient prefers a digital reward. Xoxoday Plum supports physical gift card fulfilment, with cards shipped directly to the recipient’s address. This option is particularly valuable for executive gifting, milestone awards, or markets where digital adoption is still growing. Physical and digital deliveries can be combined within a single campaign, giving programme administrators the flexibility to match delivery format to recipient preference.

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Choosing the Right Channel

Xoxoday Plum gives administrators control over which channels are activated for a given campaign. A single distribution run can include a mix of email, SMS, and WhatsApp recipients based on the data available, while physical card orders are managed separately through the fulfilment workflow. This ensures that no recipient is excluded because of a missing email address or phone number. The result is a reward experience that feels personal and timely — arriving through the channel the recipient actually uses, rather than the one most convenient for the sender. Learn more: [Xoxoday Plum Help Centre — Distribution](

Platform Integrations

Connect Xoxoday Plum with Slack, Microsoft Teams, Darwinbox, Workday, and SAP SuccessFactors to deliver rewards inside the tools your teams already use.

Physical Gift Card Fulfilment

Learn how Xoxoday Plum handles physical gift card ordering, shipping, and tracking for milestone awards and executive gifting programmes.