What closed-loop gift card partners does Xoxoday Plum offer?

Xoxoday Plum’s closed-loop gift card network is one of the largest available through a single rewards platform. These are merchant-specific cards, redeemable exclusively with the issuing brand, which makes them well suited to delivering targeted reward experiences — whether you’re running employee recognition programs, customer loyalty initiatives, or channel partner incentives.

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Scale and Global Coverage

Xoxoday Plum provides access to 10,000+ closed-loop gift card options spanning 100+ countries and organised across 30+ reward categories. This breadth ensures organisations of any size, operating in any region, can offer rewards that feel personal and locally relevant rather than generic.

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What’s in the Catalog

The catalog covers the full spectrum of everyday spending. Retail and shopping options include major names such as Amazon, Walmart, and Flipkart. Dining and food delivery rewards cover Starbucks, Uber Eats, and Swiggy. For travel, Xoxoday Plum includes Airbnb and Booking.com. Entertainment and gaming extend to Netflix, Spotify, Xbox, and Steam, while fashion and lifestyle choices include Nike, H&M, and Sephora. Digital subscriptions cover Google Play, Apple, and mobile top-ups. Xoxoday Plum also supports charitable giving through 1,000+ nonprofit options, and includes financial products such as Visa and Mastercard prepaid cards for organisations that prefer flexible, open-ended rewards.

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A Practical Example

Consider an organisation running a quarterly recognition cycle through SAP SuccessFactors or Darwinbox. Managers nominate top performers, and a reward — say, a Starbucks or Amazon gift card — is delivered instantly through Xoxoday Plum without any manual fulfilment. The recipient redeems the card directly with the brand they chose. No voucher codes to email, no procurement delays.

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Adding New Partners to the Catalog

Xoxoday Plum supports custom catalog additions. Organisations can request new closed-loop gift card partners either during onboarding or at any later point through customer support. The Xoxoday team evaluates each request based on regional demand, brand integration requirements, and procurement feasibility. When a request is approved, the new partner is added either to the organisation’s private catalog or made available platform-wide, depending on relevance and reach. This structured process means the catalog grows in line with your workforce’s preferences and geographic footprint rather than staying fixed at launch.

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Why This Matters for Distributed Teams

No two reward programs are identical. Xoxoday Plum combines a deep default catalog with a clear path to expand it, so organisations are never constrained by a fixed set of options. Whether your teams are distributed across Asia-Pacific, Europe, or the Americas, or you’re targeting a specific demographic with niche brand preferences, the catalog is built to accommodate. Learn more: [Xoxoday Plum Help Centre — Gifting Catalog](