Can users buy gift vouchers and send them to others?

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Gifting Internally to Your Team

Xoxoday Plum supports two distinct gifting flows: internal and external. For internal recipients — employees, team members, or colleagues — Xoxoday Plum lets administrators and managers purchase vouchers directly from the dashboard and send them with custom branding, personalised messages, and company logos. Recognition feels intentional rather than transactional. HR teams using Darwinbox or SAP SuccessFactors can connect Xoxoday Plum via native integration to trigger voucher rewards automatically — for example, when an employee completes a work anniversary milestone or hits a performance target. No manual intervention is required once the workflow is configured.

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Gifting Externally to Clients and Partners

External gifting works just as smoothly. Xoxoday Plum gives users access to a catalogue of over 10 million rewards from more than 8,000 global brands, spanning retail, travel, dining, and digital subscriptions. A sales team can reward a client for a successful onboarding, or a marketing team can send branded thank-you gifts to event attendees — all without managing physical inventory. Vouchers reach external recipients via email or SMS with no recipient account required for redemption. The experience is frictionless from the recipient’s perspective.

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Delivery and Personalisation

Once a voucher is purchased, Xoxoday Plum delivers it instantly through the channel you choose: email, SMS, or in-app notification. Each delivery supports personalised messages, custom subject lines, and branded visuals — so your organisation’s identity is present throughout the gifting experience. For team-based gifting at scale, managers can configure bulk sends through Xoxoday Plum without handling each transaction individually. This is especially useful during peak periods like quarterly incentives, product launches, or festive campaigns.

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Tracking and Accountability

Xoxoday Plum provides real-time reporting on voucher status — including whether a voucher has been delivered, opened, and redeemed. Finance and HR teams gain full visibility into gifting spend without chasing down individual confirmations. Redemption data is available at both the individual and programme level, making it straightforward to report on ROI or reconcile costs at the end of a cycle.

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Security and Compliance

Xoxoday Plum holds ISO 27001 and SOC 2 Type II certifications, ensuring voucher transactions and recipient data are handled in line with enterprise security standards. This matters particularly for external gifting, where data handling extends beyond your organisation’s internal systems. Learn more: Xoxoday Plum Help Centre — Gift voucher