Xoxoday Plum enables merchants to list and sell vouchers across multiple categories on its digital rewards marketplace, supporting targeted campaigns, omnichannel delivery, localized redemption, and real-time performance tracking.
Targeted Campaign Promotion
Merchants can run targeted promotional campaigns within the marketplace to surface their vouchers to relevant audience segments. A retail brand, for example, can promote seasonal offers to buyers in specific geographies or industries, increasing visibility and driving redemptions at exactly the right moment. Xoxoday Plum’s campaign tools give merchants direct control over timing, reach, and promotional messaging.Omnichannel Voucher Delivery
Xoxoday Plum supports omnichannel voucher delivery, meaning recipients can receive and redeem vouchers via email, SMS, or directly within collaboration tools like Slack or Microsoft Teams. This flexibility increases redemption rates and ensures a consistent experience for end users regardless of how they access rewards. Merchants benefit from higher engagement without managing multiple delivery integrations themselves.Localized Redemption
Merchants operating across regions benefit from Xoxoday Plum’s localized redemption support. Vouchers can be configured to respect regional currency, language preferences, and local terms of use, making them suitable for organisations with distributed or international workforces. This removes friction at the point of redemption and supports a more relevant experience for the end user.Real-Time Performance Tracking
Xoxoday Plum gives merchants a real-time performance dashboard that tracks voucher impressions, redemption rates, and campaign engagement. This data enables merchants to optimize their offerings, refine audience targeting, and make informed decisions about catalogue depth and promotional investment. Tracking updates continuously, so merchants can respond to performance signals without waiting for periodic reports.Scalable Merchant Participation
The merchant rewards model on Xoxoday Plum is designed to scale alongside a merchant’s growth. As a merchant expands its catalogue or enters new markets, Xoxoday Plum’s infrastructure supports additional listings, new delivery channels, and broader campaign reach without significant operational overhead. Integrations with HR and rewards platforms such as Darwinbox and SAP SuccessFactors mean voucher redemptions can align with employee milestones and incentive workflows already managed within your organisation’s existing systems. Learn more: Xoxoday Plum Help Centre — Gift voucherHow do employees redeem gift vouchers?
Learn how recipients access and redeem gift vouchers across digital and physical channels on Xoxoday Plum.
How does omnichannel voucher delivery work?
Understand how Xoxoday Plum delivers vouchers via email, SMS, Slack, and Microsoft Teams for seamless redemption.