Xoxoday Loyalife supports four natively built communication channels — email, SMS, in-app notifications, and push notifications — and extends omnichannel reach through external integrations with platforms such as Twilio, Gupshup, MoEngage, HubSpot, and Salesforce Marketing Cloud.
Natively Supported Channels
Xoxoday Loyalife ships with four core communication channels that require no external configuration. Email handles both automated transactional messages — point statements, tier upgrades, reward redemption confirmations — and scheduled campaign sends. SMS delivers time-sensitive alerts such as OTP verifications and reward expiry reminders directly to members’ phones. In-app notifications surface inside the loyalty member dashboard, making them ideal for contextual prompts during an active session. Push notifications reach mobile app users in real time, triggered via connected push gateways the moment a member earns points or unlocks a new benefit. All four channels are managed from within Xoxoday Loyalife’s automation rules, with no custom development required to activate them.Externally Integrated Channels
For organisations that need broader reach, Xoxoday Loyalife extends into external channels through its integration framework. WhatsApp and chatbot messaging are enabled via third-party communication APIs such as Twilio and Gupshup, supporting conversational loyalty interactions — account queries, reward lookups, and redemption confirmations — without building custom connectors from scratch. Social media reward and engagement campaigns connect through APIs with Meta and Instagram, allowing teams to run loyalty-linked activations directly within social feeds. Xoxoday Loyalife also integrates with leading CRM and marketing automation platforms for full omnichannel orchestration. Connecting with Salesforce Marketing Cloud, HubSpot, or MoEngage means loyalty events — a member crossing a tier threshold, for instance — can trigger personalised journeys across every channel those platforms manage. This positions Xoxoday Loyalife as a central loyalty data source that feeds the broader marketing stack, rather than a siloed tool.A Real-World Example
When a member earns enough points to reach Gold tier, Xoxoday Loyalife can simultaneously fire a native in-app notification and a transactional email, trigger a WhatsApp congratulatory message via Twilio, and update a HubSpot contact record to launch a tailored nurture sequence. The entire flow is configured within the platform’s automation engine — no engineering intervention needed after initial integration setup. Whether your organisation manages communications in-house or relies on an established marketing stack, Xoxoday Loyalife’s channel architecture is designed to fit both models. Native channels are production-ready from day one; external channel integrations expand your programme’s reach as it matures. Learn more: [Xoxoday Loyalife Help Centre — General](Third-Party Integrations Overview
Explore the full range of CRM, HRMS, and communication tools that Xoxoday Loyalife connects with out of the box.
Automation Rules and Notifications
Learn how to configure trigger-based notification workflows across email, SMS, and push channels inside Xoxoday Loyalife.