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Xoxoday Loyalife supports non-monetary reward triggers, allowing members to earn points or incentives for behavioural actions such as location visits, app installs, survey completions, and social media engagement — all configurable through the built-in rule engine without writing code.
Loyalty programmes have traditionally rewarded customers for purchases. Xoxoday Loyalife extends that model to recognise meaningful engagement wherever it happens — well outside the checkout flow. The rule engine supports a broad set of non-monetary earning triggers, letting your organisation incentivise the specific behaviours that matter most to your business goals.

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What counts as a non-monetary action?

Xoxoday Loyalife treats any configurable user behaviour as a potential earning trigger. Eligible actions include visiting a physical or digital location, installing a mobile app, completing an in-app or third-party survey, and social media activities such as likes, shares, comments, and referrals. Each action maps to a point value, a badge, or any other incentive type your programme defines.

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How the rule engine handles these triggers

Programme administrators configure non-monetary earning rules directly within the Xoxoday Loyalife rule engine. Each rule specifies the trigger event, the eligible audience segment, any frequency caps, and the reward to be issued. Rules can be activated, paused, or adjusted at any time without engineering support, giving your team full control over the engagement mechanics. For organisations running Xoxoday Loyalife alongside productivity tools such as Slack or Microsoft Teams, non-monetary triggers can surface earning opportunities to members in real time through in-app notifications, which directly improves participation rates.

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A practical example

Consider an organisation that wants to accelerate adoption of its self-service mobile app. Using Xoxoday Loyalife, the loyalty team creates a rule that awards 50 points when a member installs the app and an additional 25 points each time they complete a product knowledge survey inside it. The same programme rewards social referrals: members who share a branded post on LinkedIn or Facebook receive 10 points per verified share, capped at three times per month. The outcome is a measurable lift in installs, survey completions, and organic social reach — driven entirely by behavioural incentives rather than spend.

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Why non-monetary rewards build deeper loyalty

Rewarding behaviour rather than spend shifts the loyalty relationship from transactional to relational. Members engage with your brand between purchase cycles, and the data those interactions generate gives your team richer signals for personalisation and segmentation. Xoxoday Loyalife records every earning event in its analytics layer, so programme managers can see exactly which non-monetary triggers are performing and optimise the rule set accordingly. For organisations with HRMS integrations — including Workday, SAP SuccessFactors, or Darwinbox — non-monetary earning events recorded in Xoxoday Loyalife can be aligned with employee milestones, learning completions, or wellness check-ins, creating a unified view of engagement across the workforce. Learn more: [Xoxoday Loyalife Help Centre — General](

How the Rule Engine Works

Learn how to configure earning rules, set frequency caps, and manage trigger conditions without writing code.

Supported Reward Trigger Types

Explore the full range of monetary and non-monetary events that Xoxoday Loyalife can use to issue rewards.