Xoxoday Loyalife supports multiple member types—including Guest, Permanent, and Employee members—each with independently configurable attributes, eligibility rules, and engagement strategies within a single loyalty ecosystem.
Guest Members
Guest members are typically short-term or unverified participants who interact with a loyalty programme before committing to full registration. Xoxoday Loyalife lets you define a dedicated enrollment flow for Guest members—collecting only the data required at that stage—while setting eligibility boundaries that prevent access to Permanent or Employee-tier benefits prematurely. This keeps your programme open and accessible without diluting the value reserved for fully onboarded members.Permanent Members
Permanent members represent the core loyalty audience: fully enrolled participants with verified profiles and long-term engagement potential. Xoxoday Loyalife assigns this member type its own tier ladder, accrual rules, and redemption catalogue. Administrators can configure milestone-based upgrades, activity-based point multipliers, and personalised reward offers that are entirely independent from Guest or Employee logic.Employee Members
Employee members are a distinct category designed for internal workforce loyalty and recognition programmes. Xoxoday Loyalife integrates with HRMS platforms such as SAP SuccessFactors, Workday, and Darwinbox to automate employee enrollment, sync organisational attributes like department and tenure, and apply eligibility rules based on employment status. This means your organisation can run a customer-facing loyalty programme and an internal employee recognition programme within the same Loyalife instance—without operational overlap.A Single Ecosystem, Multiple Strategies
Because all three member types coexist within one Xoxoday Loyalife instance, your programme team manages them from a unified dashboard. Tier logic, point ledgers, and engagement campaigns remain independent per member type, while reporting and analytics consolidate across all segments. A retail organisation, for example, might run a Guest programme for walk-in visitors, a Permanent programme for registered customers, and an Employee programme for store associates—each with different accrual rates and reward catalogues, all governed from one admin console. This architecture eliminates the need for separate loyalty platforms or siloed tooling, reducing integration complexity and total cost of ownership for your organisation. Learn more: [Xoxoday Loyalife Help Centre — General](Configuring Member Attributes and Eligibility Rules
Learn how to define custom attributes, set eligibility criteria, and control enrollment conditions for each member type in Xoxoday Loyalife.
Setting Up Tier Logic Across Member Types
Understand how to configure independent tier ladders, accrual rules, and progression thresholds for Guest, Permanent, and Employee members.