Xoxoday Loyalife automatically sends member activation links across email, SMS, and WhatsApp, expiring each link within 24 hours of generation to prevent unauthorised access — and this expiry window is configurable.
Multi-channel activation link delivery
Xoxoday Loyalife supports automated activation link delivery across three communication channels: email, SMS, and WhatsApp. When a new member is onboarded to your loyalty programme, Xoxoday Loyalife dispatches the activation link through whichever channels are configured for your organisation, ensuring maximum reach regardless of an individual’s preferred communication method. This multi-channel approach is especially valuable in large enterprise environments. Organisations using HR platforms such as SAP SuccessFactors, Workday, or Darwinbox to manage workforce data can trigger activation workflows automatically at onboarding, with Xoxoday Loyalife handling downstream delivery across all configured channels simultaneously — no manual outreach required.Channel prioritisation after first access
Once a member accesses the activation link on a particular channel, Xoxoday Loyalife records that channel as the preferred communication touchpoint for that member. All subsequent notifications — reward updates, redemption confirmations, programme announcements — are then prioritised through the same channel. This creates a consistent experience and reduces notification fatigue by respecting the preference members implicitly signal through their first interaction.24-hour expiry and security policy
Each activation link generated by Xoxoday Loyalife expires 24 hours after creation. This time-bound policy aligns with enterprise security standards associated with frameworks such as ISO 27001 and SOC 2 Type II, ensuring that stale or intercepted links cannot be exploited. Members who do not complete activation within that window can request a fresh link through the standard re-send flow, which generates a new 24-hour token immediately. The 24-hour window is a sensible default for most deployments, but Xoxoday Loyalife allows administrators to adjust this threshold to meet specific IT or information security requirements. A shorter window suits high-security environments; a longer window accommodates members in regions with intermittent connectivity or less frequent email access.Example: enterprise onboarding with channel fallback
Consider an organisation that onboards several hundred employees quarterly through Darwinbox. Xoxoday Loyalife can be configured to dispatch activation links via email as the primary channel, with WhatsApp as a fallback for members whose verified email address is not yet available in the HR system. Members who tap the WhatsApp link first are automatically registered as WhatsApp-preferred, and Xoxoday Loyalife routes all future programme communications accordingly — with zero manual intervention from the loyalty programme administrator. Learn more: [Xoxoday Loyalife Help Centre — Loyalty engine](How does member onboarding work in Loyalife?
Understand the end-to-end member enrolment flow, from data ingestion to first login, and how Xoxoday Loyalife automates each step.
What notification channels does Loyalife support?
Explore how Xoxoday Loyalife manages email, SMS, and WhatsApp communications across the full member lifecycle.