Xoxoday Loyalife’s communication module, part of the Engage suite, delivers automated, event-driven messages via email and SMS to keep loyalty programme members consistently informed and motivated throughout their journey.
Primary Communication Channels
Xoxoday Loyalife supports two core channels: email and SMS. Email handles richer, long-form content — promotional campaigns, transactional receipts, and milestone celebrations — while SMS delivers concise, high-priority alerts directly to a member’s mobile device. Administrators configure both channels independently, tailoring message frequency, timing, and content to match their programme’s communication strategy.Event-Driven Message Triggers
Every template in Xoxoday Loyalife is mapped to a specific event or lifecycle stage. When a member completes a qualifying action — enrolling in a programme, reaching a spending threshold, or crossing a tier boundary — the system fires the corresponding template automatically. This event-driven architecture removes the need for manual intervention and keeps communication consistent even as your membership base scales. An airline loyalty programme, for example, can configure a milestone achievement email that fires automatically when a member crosses 50,000 miles. The message congratulates the member, confirms the reward — such as bonus points or complimentary lounge access — and reinforces the value of continued participation. Equally, a healthcare programme can send a welcome email the moment a new member enrols, introducing them to earning opportunities and their programme benefits.Personalisation at Scale
Templates in Xoxoday Loyalife support dynamic fields that pull member-specific data — such as name, tier status, and current point balance — into each message at send time. Thousands of members can receive communications that feel individually crafted, without administrators managing individual messages. Organisations that connect Xoxoday Loyalife with Workday or SAP SuccessFactors can further enrich message content by surfacing relevant employee or customer profile data in real time.Role in Member Retention
Consistent, well-timed communication is a proven driver of member retention. Xoxoday Loyalife automates the key touchpoints — welcome, milestone, redemption confirmation, and re-engagement — that keep members aware of their progress and motivated to continue earning. By closing gaps in outreach, the communication module reduces the risk of member dormancy and strengthens the long-term relationship between your brand and your loyalty programme participants. Learn more: [Xoxoday Loyalife Help Centre — Communication](What is the Engage Suite in Loyalife?
Explore the full set of member engagement tools in Xoxoday Loyalife, including communications, campaigns, and behavioural nudges.
How do event triggers drive loyalty automation?
Learn how Xoxoday Loyalife maps member actions and lifecycle milestones to automated programme responses.