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Xoxoday Loyalife supports onboarding prospective customers through automated invitation workflows and direct manual registration, giving program administrators full control over member acquisition.
Growing a loyalty program requires a reliable way to bring new members in — not just retain existing ones. Xoxoday Loyalife addresses this with two distinct enrolment methods: automated invitations triggered by defined business events, and manual registrations completed directly through the backend interface. Automated invitations allow administrators to configure triggers based on customer activity — such as a first transaction, a support interaction, or a data sync from an external system. Once a trigger fires, Xoxoday Loyalife sends an enrolment invitation to the prospective member without any manual step in between. Organisations using Xoxoday Loyalife alongside platforms like SAP SuccessFactors or Workday can pipe customer records into the loyalty system and have invitation workflows start automatically. For situations that call for a more hands-on approach, Xoxoday Loyalife provides manual registration from the backend. An administrator locates the prospective member, enters the relevant details, and completes enrolment on their behalf. This works well for high-touch acquisition scenarios — for example, when your organisation is rolling out a loyalty program to a newly signed corporate account and wants to ensure every eligible member is enrolled from day one. Both paths create the same outcome: a complete member profile inside Xoxoday Loyalife with immediate access to tier status, point balances, and any welcome rewards defined in the program configuration. There is no delay between enrolment and the first engagement opportunity. The invitation workflow itself is configurable. Administrators can control timing, message frequency, and content — including references to specific program benefits or limited-time welcome bonuses — to maximise the conversion rate from invitation to active member. Xoxoday Loyalife also handles bulk onboarding, which is valuable when your organisation is launching a new program to a large existing audience or entering a new market segment. High-volume registrations are processed without requiring proportional manual effort from the administration team. Together, these capabilities make Xoxoday Loyalife a practical tool for proactive customer acquisition, not just retention — ensuring your loyalty program grows in step with your business. Learn more: [Xoxoday Loyalife Help Centre — Member](

Managing Member Profiles

Learn how Xoxoday Loyalife stores and manages member data, tier status, and point history within a unified profile.

Loyalty Program Enrolment Settings

Configure the rules, triggers, and welcome rewards that govern how new members are enrolled in your loyalty program.