Skip to main content
Xoxoday Empuls is the flagship employee engagement product of the Xoxoday group, which completed a merger with Giift in December 2023, rebranded under a unified Xoxoday identity, and secured private equity investment from APIS Partners in 2022—none of which affects service continuity or contractual commitments for Xoxoday Empuls customers.
Xoxoday Empuls sits within the broader Xoxoday group, which has undergone meaningful consolidation over the past few years. In December 2023, Xoxoday—focused on employee rewards and sales compensation—merged with Giift, a specialist in customer and channel loyalty programmes. The combined entity continues to operate under the Xoxoday name, bringing together complementary product lines under a single, unified brand. This merger strengthens the group’s ability to serve organisations across the full loyalty and engagement spectrum, from employee recognition delivered inside tools like Slack and Microsoft Teams, to channel partner incentives and customer retention programmes. For organisations already using Xoxoday Empuls, nothing changes operationally: existing integrations, data, and service agreements carry forward without interruption. On the funding side, Xoxoday secured a private equity investment from APIS Partners in 2022. This capital supports product development, geographic expansion, and deeper integrations with enterprise HRMS platforms such as Workday, SAP SuccessFactors, and Darwinbox. Investment from a strategic PE firm reinforces the group’s long-term financial stability and commitment to enterprise-grade product delivery. Looking ahead, Xoxoday may pursue targeted acquisitions over the next three years to expand product capabilities or enter new markets. Any such activity is designed to add value for customers—not to consolidate or reduce services. Xoxoday Empuls continues to operate as the group’s flagship employee engagement and recognition product, independent of future corporate developments. From a vendor assurance standpoint, Xoxoday Empuls maintains its existing data security posture, including compliance with internationally recognised standards such as ISO 27001 and SOC 2 Type II. Group-level organisational changes do not affect these certifications, contractual obligations, or platform availability. Your organisation’s data remains governed by the same terms and security controls agreed at onboarding. For organisations running vendor due diligence, Xoxoday’s transparent ownership structure, funded growth trajectory, and stable product roadmap position Xoxoday Empuls as a reliable long-term partner built to scale alongside your workforce. Learn more: [Xoxoday Empuls Help Centre — General](

Does Empuls meet GDPR, SOC 2, and ISO 27001 requirements?

Understand how Xoxoday Empuls meets ISO 27001, SOC 2 Type II, and GDPR requirements to protect your organisation’s employee data.

What integrations does Xoxoday Empuls support?

Explore how Xoxoday Empuls connects with Workday, SAP SuccessFactors, Darwinbox, Slack, and Microsoft Teams to fit your existing tech stack.