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Empuls allows enterprises to add new vendors and partners to their rewards marketplace through an in-house category team that negotiates catalogs, manages onboarding, and ensures localized reward options sit alongside the existing 10M+ global catalog.
Reward programs succeed when employees can choose things they actually want. A catalog built for one geography or industry rarely fits another, which is why Empuls is designed to expand beyond its default marketplace based on the specific needs of each enterprise.

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How vendor onboarding works in Empuls

Empuls maintains an in-house category team dedicated to partner relationships. When an organisation identifies a vendor they want available in their rewards marketplace — a regional retailer, a local experience provider, a niche gift card network — the category team takes over from there. They reach out to the vendor, negotiate the catalog terms, and integrate the partner into the Empuls marketplace so employees see relevant, curated options. This process is managed entirely on the Empuls side. HR and People teams do not need to handle procurement negotiations or technical integrations independently.

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Why this matters for global and multi-region teams

Organisations operating across multiple countries often find that a single global catalog underserves specific markets. Empuls addresses this by enabling region-specific vendor additions. A team in Southeast Asia might request local e-commerce partners; a European office might want regional dining or wellness brands. The category team works across these scenarios to ensure the marketplace reflects local relevance without replacing the breadth of the existing global offering. This is especially valuable when Empuls is connected to an HRIS like Workday, SAP SuccessFactors, or Darwinbox, where employee location data can be used to surface geographically appropriate reward options automatically.

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Integration with existing workflows

New vendors added through this process appear natively within the Empuls marketplace. Employees accessing rewards through Slack or Microsoft Teams will see updated catalog options without any change to their workflow. Redemption flows, approval rules, and budget controls configured by HR admins continue to apply to newly onboarded vendors exactly as they do for catalog defaults. Empuls handles the backend compliance and security considerations for each vendor integration, consistent with its ISO 27001 and SOC 2 Type II certifications, so IT and procurement teams do not need to run separate due diligence on every new partner.

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Getting started

To request a vendor or partner addition, organisations typically raise the requirement with their Empuls account team. The category team then assesses feasibility, initiates contact with the vendor, and sets a timeline for catalog availability. Turnaround depends on the vendor’s onboarding readiness, but the process is managed end-to-end by Empuls. Learn more: Empuls Help Centre — General

Global Rewards Catalog

Explore Empuls’s 10M+ catalog spanning gift cards, experiences, merchandise, and perks across 100+ countries.

Marketplace Customization

Learn how admins can curate, restrict, and personalize the rewards marketplace for different employee groups.