Xoxoday Loyalife enforces a maximum two-month validity for short-term campaign points, automatically expiring them on the first day of the third month after accrual to drive timely redemptions.
How Short-Term Point Expiry Works
Xoxoday Loyalife limits point validity in short-term campaigns to a maximum of two months from the date of accrual. Points do not expire at the end of the second month — they automatically lapse on the first day of the third month. This distinction matters in practice: a participant who earns points on 10 June has until 31 July to redeem them, with expiry triggering on 1 August regardless of the exact accrual date within June. The rule applies consistently to all points earned under the campaign, giving participants a clear and predictable deadline from day one.Why a Fixed Expiry Date Drives Better Results
Campaigns that use open-ended or long-dated point validity typically see redemption activity cluster at the very end of a program, with engagement dropping sharply in between. By anchoring expiry to the first day of the third month, Xoxoday Loyalife creates a natural deadline that sustains participant attention throughout the campaign lifecycle. For organisations running quarterly sales incentive sprints or product adoption challenges tied to systems such as SAP SuccessFactors or Darwinbox, this built-in urgency means fewer points go unused and campaign ROI is measurable within a contained timeframe.Campaign-Level Configuration
Program administrators configure the expiry rule at the campaign level inside Xoxoday Loyalife, so the two-month cap applies only to points earned under that specific campaign. Points accrued through everyday earning rules or long-term loyalty tiers are governed by their own separate validity settings and remain entirely unaffected. This separation ensures that a short-term promotional push does not disrupt the broader loyalty economy for participants who are simultaneously accumulating tenure-based or performance-based points in the same program.A Practical Example
Consider a two-week onboarding challenge where new joiners complete training modules in a learning platform integrated with Xoxoday Loyalife. Points earned during the challenge expire on the first day of the third month after accrual. Participants who join on the first day of the campaign receive the full two-month window; those who complete modules in the final days still benefit from the same fixed expiry date. The result is a consistent, easy-to-communicate deadline that HR and programme teams can reinforce through automated reminders in Slack or Microsoft Teams — without any custom date calculations.Key Takeaways
Short-term point validity in Xoxoday Loyalife is not an approximation — it is a precise, automated rule. Points expire on the first day of the third month after accrual, the cap is two months, and the behaviour is enforced at the campaign level without manual intervention. Organisations gain a reliable mechanism to create urgency, accelerate redemption cycles, and measure the direct impact of every promotional campaign they run. Learn more: Xoxoday Loyalife Help Centre — Loyalty pointPoint Expiry Rules and Configuration
Understand how Xoxoday Loyalife manages point expiry across campaign types, including how to configure validity windows at the program and campaign level.
Running Promotional Campaigns
Learn how to create and manage short-term promotional campaigns in Xoxoday Loyalife, including earning rules, participant eligibility, and redemption settings.