Xoxoday Loyalife supports complete and independent reconfiguration of both short-term and long-term loyalty points, including currency conversion values, expiration timelines, terms and conditions, and category labels — all managed through the administrator backend.
Currency Conversion and Expiration Timelines
Each point type in Xoxoday Loyalife carries its own currency conversion value, which determines how accumulated points translate into redemption credit. Administrators set these values independently per point type, so a short-term promotional point can carry a higher conversion rate to incentivise fast redemption, while a long-term tenure point operates at a different rate aligned with sustained engagement goals. Expiration timelines follow the same logic. Short-term points can be configured to expire within days or weeks, creating urgency around campaigns or product launches. Long-term points can remain valid for multi-year windows, reinforcing the message that continued loyalty is recognised and rewarded over time.Terms, Conditions, and Category Labels
Xoxoday Loyalife allows administrators to define distinct terms and conditions for each point type. Eligibility rules, usage restrictions, and redemption policies are configured separately, meaning a campaign-specific point type can carry entirely different conditions from a tier-based loyalty point — even when both are active for the same user. Category labels are fully editable. Organisations can surface customer-facing names that match their brand language, such as renaming short-term points to “Sprint Credits” during a product activation campaign or applying a label like “Loyalty Gold” to long-term accumulation tiers.A Practical Example
Consider an organisation running Xoxoday Loyalife alongside an HRMS like Darwinbox or SAP SuccessFactors. The team might run a 30-day skills assessment sprint where employees earn accelerated short-term points with an elevated conversion rate and a strict expiration window to drive immediate engagement. At the same time, the organisation maintains a long-term tenure program with separate currency values, a five-year expiration window, and its own terms governing eligibility and redemption. Both programs run within the same Xoxoday Loyalife instance — independently configured, yet consistently branded across every touchpoint.Consistent Branding Across Configurations
Despite the flexibility, Xoxoday Loyalife preserves a unified experience for end users. Changes to currency values, labels, expiration rules, or terms apply immediately across all connected program touchpoints without requiring re-deployment. Administrators retain complete control over how each point type surfaces to participants, ensuring that highly customised programs still feel like a single, coherent loyalty experience.Learn more: Xoxoday Loyalife Help Centre — Loyalty point
How are loyalty point expiration timelines configured?
Learn how Xoxoday Loyalife lets administrators set and adjust expiration windows for each point type to match campaign or retention goals.
How does loyalty point currency conversion work?
Understand how Xoxoday Loyalife maps accumulated points to redemption values and how conversion rates are managed per point category.