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Xoxoday Loyalife enables organisations to publish complete reward program information—including participating merchant lists, qualifying conditions, inclusions, exclusions, and expiration dates—directly to customers through in-app displays and outbound communications.

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Full transparency on reward program details

Customers who understand exactly what they can earn, where they can redeem, and when their points expire are far more likely to engage actively with a loyalty program. Xoxoday Loyalife gives your organisation full control over how this information is presented, ensuring customers always have the context they need to act. When you configure a reward program in Xoxoday Loyalife, every detail can be made customer-facing: the participating merchant list, qualifying spend categories, minimum transaction thresholds, and any product or channel exclusions. This information is surfaced wherever customers interact with the program—whether that is a mobile app, a web portal, or a push notification.

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Omnichannel delivery of program information

Xoxoday Loyalife’s omnichannel engine ensures reward program details remain consistent across every touchpoint. A customer checking their points balance in-app sees the same merchant list and offer conditions as one who receives an SMS campaign or an email digest. Conflicting information across channels is one of the most common drivers of loyalty program support tickets, and Xoxoday Loyalife eliminates that risk by maintaining a single source of truth for all published terms. For example, when your organisation runs a limited-time double-points promotion with a set of partner merchants, Xoxoday Loyalife can display the full merchant list, the qualifying spend window, the minimum transaction value, and the precise expiry date of the bonus points earned—all within the same in-app notification or campaign banner.

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Inclusions, exclusions, and compliance

Regulated industries often have strict disclosure requirements around loyalty and reward programs. Xoxoday Loyalife supports publication of detailed terms at the offer level, including explicit inclusions and exclusions such as excluded merchant category codes (MCCs), minimum purchase amounts, and geographic restrictions. This helps your organisation maintain compliance with consumer transparency obligations and supports audit readiness under frameworks such as ISO 27001. Reducing ambiguity at the point of redemption also cuts disputed transaction claims. When customers know upfront which spend qualifies and which does not, support volumes drop and trust in the program increases.

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Expiry dates and real-time visibility

Points expiry is one of the most common sources of customer frustration in loyalty programs. Xoxoday Loyalife addresses this by surfacing expiry dates throughout the customer journey—on the points balance screen, in redemption flows, and in proactive reminder communications. Your organisation can configure the timing and format of expiry reminders to match its engagement strategy. Whether your program uses calendar-year expiry, rolling expiry based on last transaction activity, or offer-specific expiration windows, Xoxoday Loyalife displays the correct date in context so customers are never surprised by lapsed points. Learn more: Xoxoday Loyalife Help Centre — Loyalty program

Reward Catalog Management

Configure and publish the merchant list and reward catalog your customers see across all program touchpoints.

Points Expiry Configuration

Set rolling or calendar-based expiry rules and automate customer-facing expiry notifications.