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Xoxoday Loyalife supports fully configurable accrual rules that programme administrators can create, edit, and activate at any time without custom development or engineering support.
Managing a loyalty programme means staying responsive to shifting business priorities — new product lines, seasonal campaigns, evolving customer behaviours. Xoxoday Loyalife is built to move at that pace, giving programme administrators complete control over accrual rules without ever raising a development ticket. Xoxoday Loyalife lets administrators define, edit, and activate accrual rules directly from the programme dashboard. You can set the point value assigned to a purchase, a customer action, or a specific touchpoint, and change it whenever your strategy demands — whether that is quarterly, weekly, or in response to a real-time campaign pivot. Traditional loyalty systems lock accrual logic into backend code, meaning any change — even adjusting the points earned per transaction — requires a development cycle, testing, and deployment. Xoxoday Loyalife removes that dependency entirely. The rule engine is surfaced as a configuration layer, not buried in application code. Expanding accrual criteria as your business grows As your organisation introduces new products or channels, Xoxoday Loyalife allows you to extend accrual eligibility without rebuilding anything. If your organisation integrates a new HR workflow through Workday or SAP SuccessFactors, you can create accrual rules that reward employees for completing onboarding milestones or training modules — typically within the same day the decision is made. If your engagement strategy shifts to include actions within Slack or Microsoft Teams — such as completing a survey or participating in a campaign — Xoxoday Loyalife can be configured to recognise and reward those touchpoints immediately. Consistency across the loyalty experience Accrual flexibility does not come at the cost of programme integrity. Xoxoday Loyalife applies rule changes consistently across all channels and participant segments, so there is no risk of accrual mismatches between web, mobile, and integrated third-party systems. Audit trails track every rule modification, supporting compliance with internal governance standards and external frameworks such as ISO 27001 and SOC 2 Type II. Who benefits most Programme managers who previously relied on developers to update point structures can now self-serve entirely. Marketing and rewards teams can run time-bound accrual promotions — doubling points for a product category during a launch window, for instance — without waiting on engineering capacity. This independence shortens campaign launch cycles and keeps the loyalty experience relevant for participants. Xoxoday Loyalife treats accrual configuration as a business function, not a technical one, making it genuinely accessible to the teams who understand programme strategy best. Learn more: Xoxoday Loyalife Help Centre — Loyalty program

What accrual triggers does Loyalife support?

Explore the full range of customer actions, purchases, and touchpoints that can be configured as accrual events in Xoxoday Loyalife.

How does point expiry work in Loyalife?

Learn how Xoxoday Loyalife handles point validity windows, expiry policies, and how administrators can adjust them without development work.