Xoxoday Loyalife automatically calculates loyalty point expiry from the date of issuance and allows programme managers to update validity periods at any time through the backend—no development work required.
Configuring Point Validity in Xoxoday Loyalife
Loyalty programmes rely on point expiry to create urgency and sustain member engagement. Xoxoday Loyalife gives enterprises full control over how long earned points remain valid, with expiry calculated automatically from the moment a transaction is recorded. This removes the operational overhead of manually tracking validity windows across a large member base. Every point batch issued through Xoxoday Loyalife carries a validity period defined at the programme level. The system timestamps each accrual event and counts down from that date, ensuring accurate expiry regardless of when a member checks their balance. Programme managers can review, adjust, or extend validity periods at any time through the backend.Modifying Expiry Without Engineering Support
One of the most common friction points in loyalty operations is reliance on development teams for configuration changes. Xoxoday Loyalife eliminates that dependency entirely. Validity periods are adjustable directly in the backend interface—no customisation, no deployment cycle, no change request needed. A campaign configured with a 90-day expiry window can be extended to 180 days in minutes. This matters especially when your programme runs alongside HR platforms. For organisations using SAP SuccessFactors or Darwinbox to manage employee rewards, Xoxoday Loyalife’s configurable expiry rules let your team align point validity with appraisal cycles or fiscal quarters without touching any integration code.Expiry Rules at Multiple Levels of Granularity
Xoxoday Loyalife supports expiry configurations that go beyond a single programme-wide setting. Validity can be defined with caps applied at the spend level, merchant level, MCC (Merchant Category Code) level, or individual customer level. This means different earning contexts can carry different validity windows without conflicting with one another. When running a short-term social media campaign, your team can configure a tighter expiry window specifically for points accrued during that period, leaving the default validity rules for the rest of the programme untouched. Once the campaign closes, the configuration updates in the same interface.Aligning Expiry with Your Promotional Calendar
A validity period aligned to your promotional calendar drives redemption at predictable times, creating engagement spikes when your business needs them most. Xoxoday Loyalife’s backend controls give programme managers the autonomy to test and iterate on expiry configurations based on live performance data—without waiting on technical releases or external support. Learn more: [Xoxoday Loyalife Help Centre — Accruals](How are accrual rules configured in Loyalife?
Understand how Xoxoday Loyalife defines earning rules, multipliers, and conditions that trigger point accrual across channels.
How does Loyalife handle point redemption controls?
Learn how redemption caps, minimum thresholds, and catalogue controls work within Xoxoday Loyalife’s programme settings.