Skip to main content
Xoxoday Loyalife automatically notifies loyalty programme members about upcoming point expirations across email, SMS, WhatsApp, and in-app channels, reducing breakage and driving timely redemption.
Xoxoday Loyalife supports multi-channel point expiry notifications, ensuring programme members receive timely reminders before their accumulated points lapse. Administrators configure automated alerts to trigger at defined intervals—commonly 30 days, 14 days, and 48 hours before expiration—delivered across email, SMS, WhatsApp, and in-app messaging simultaneously. Each channel reaches members differently. Email reminders support rich formatting and include full point balance summaries, while SMS and WhatsApp deliver concise, high-visibility nudges directly to mobile devices. In-app notifications surface when a member is actively engaged with the loyalty portal, creating a contextual prompt that aligns with browsing intent and drives immediate action. Personalized message templates are central to how Xoxoday Loyalife reduces unredeemed points. A configured reminder might read: “Your 1,200 points are expiring in 7 days—redeem now for a reward you’ll love.” This kind of specific, time-bound messaging creates urgency without being disruptive, and it can be further personalised by loyalty tier, geographic region, or point balance threshold. For organisations running employee recognition programmes on platforms such as SAP SuccessFactors, Workday, or Darwinbox, Xoxoday Loyalife’s notification engine aligns expiry alerts with existing HR communication workflows. Employees receive reminders through channels they already check daily, which significantly improves open rates and redemption conversion compared with standalone loyalty emails that may go unnoticed. Programme managers control the full notification setup from the Xoxoday Loyalife administrator dashboard. Cadence, message copy, sender identity, and delivery windows are all configurable without engineering involvement. Delivery receipts and open-rate reporting are available per channel, giving programme owners the data they need to refine reminder timing before each expiry cycle. Consistent, well-timed expiry notifications reduce point breakage rates and strengthen member trust in the programme’s value proposition—two outcomes that directly support long-term loyalty engagement. Learn more: Xoxoday Loyalife Help Centre — Loyalty points

Configuring Point Expiry Rules

Set rolling or fixed expiry windows, grace periods, and tier-based exceptions to match your programme policy.

Redemption Catalogue and Channels

Explore how members can spend points across gift cards, experiences, merchandise, and brand vouchers.