Xoxoday Loyalife supports one-way conversion of loyalty points to air miles through its redemption catalog; converting air miles back into loyalty points is subject to a technical integration assessment with the relevant airline partner.
How Points-to-Air-Miles Conversion Works
The redemption catalog in Xoxoday Loyalife serves as the central hub where members discover and claim available reward options. When an airline miles integration is configured, air miles appear as a redeemable item alongside gift cards, merchandise, and experience vouchers. Members select the air miles option, specify the quantity, and the equivalent points are deducted from their balance in real time. For example, a travel-focused loyalty programme might surface partner airline miles directly within the member portal. A member who has accumulated 10,000 points could redeem a portion of those points for miles credited to their frequent flyer account — all within the same interface, without navigating to a separate platform. Conversion rates (such as 1 point = 1 mile, or a custom ratio) are defined during catalogue configuration and applied automatically at redemption.Configuring the Air Miles Catalogue Entry
Setting up air miles as a redeemable option involves establishing the partner connection, defining the conversion rate, and enabling the entry within the member-facing catalogue. Xoxoday Loyalife’s admin console provides controls for managing these entries, setting minimum redemption thresholds, and restricting availability to specific membership tiers or programme segments. For enterprise programmes that synchronise employee data through platforms such as Workday or SAP SuccessFactors, Xoxoday Loyalife ensures that the same member profile and point balance are referenced consistently across all redemption channels, including air miles.Reverse Conversion: Air Miles to Loyalty Points
Converting air miles back into loyalty points follows a different path. Xoxoday Loyalife evaluates feasibility on a case-by-case basis, accounting for the technical integration capabilities of the airline partner, applicable data exchange protocols, and the programme’s commercial rules. Organisations interested in enabling this reverse flow should engage their implementation team early to assess the specific requirements and timelines involved. This distinction matters for programme design: points-to-miles is a supported redemption path ready to configure, while miles-to-points is an integration project requiring scoping. Understanding the direction of conversion your programme needs helps set the right expectations during the design phase. Learn more: Xoxoday Loyalife Help Centre — Loyalty programConfiguring the Redemption Catalog
Learn how to add, configure, and manage reward options — including partner miles — within the Xoxoday Loyalife redemption catalog.
Setting Point Conversion Rates
Understand how to define and manage conversion ratios between loyalty points and partner reward currencies in Xoxoday Loyalife.