Xoxoday Loyalife supports cumulative earning rules, letting you reward members automatically when they reach defined activity counts or spending thresholds within a campaign window.
Activity-Based Cumulative Rules
Activity-based rules count discrete events toward a threshold. A hospitality programme, for example, can award bonus points every time a member completes a third qualifying stay within a rolling period. Xoxoday Loyalife tracks each qualifying event individually and holds partial progress until the threshold is reached, so members are never penalised for mid-cycle interruptions. This approach works equally well outside hospitality. A retail programme could trigger a bonus after a member’s third qualifying purchase in a product category within a month, rewarding frequency without requiring a minimum spend on each visit.Spend-Based Cumulative Rules
Spend-based cumulative rules measure total transaction value rather than event count. You can configure a rule that rewards members who reach a defined spend amount within a specific category — for instance, food and beverage purchases during a hotel stay — with a one-time bonus payout once the threshold is crossed. The spend window can be scoped to a single visit, a calendar month, or any custom duration your campaign requires.Combining Activity and Spend Thresholds
Xoxoday Loyalife lets you layer both dimensions in a single campaign. A hospitality programme might stack per-stay base earning with a cumulative spend bonus on ancillary categories, while a retail programme applies accelerated points only after a member crosses a cumulative category spend ceiling. Rules can be tied to transactional events or behavioural events — giving your team the building blocks for sophisticated, event-driven campaigns without requiring custom engineering work.Configuring Rules in Xoxoday Loyalife
All cumulative rule logic is managed through the Xoxoday Loyalife campaign builder. Administrators define thresholds, eligible event or spend categories, bonus award values, and campaign windows through a guided interface. Updates take effect in real time, so rules can be launched, paused, or adjusted as your promotion strategy evolves — without dependency on a release cycle. Because Xoxoday Loyalife evaluates each member’s progress independently against the configured thresholds, cumulative rules scale cleanly across large member bases and high-frequency transaction environments. Learn more: [Xoxoday Loyalife Help Centre — General](How earning rules work in Xoxoday Loyalife
Understand how base, bonus, and threshold-based earning rules are structured and applied across transactions and events.
Setting up event-driven campaigns
Learn how to configure campaigns that trigger rewards automatically based on qualifying member events or behaviours.