Can you show or hide expired loyalty points from customers?

Xoxoday Loyalife gives programme administrators direct control over whether expired points appear in a customer’s loyalty dashboard. This setting is managed at the programme level and applies consistently across all customer touchpoints — web, mobile, and any embedded integration — without requiring per-user configuration.

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Showing Expired Points to Drive Reactivation

Displaying expired points is a well-established tactic for win-back campaigns. When customers can see the value they previously earned and lost, it creates a concrete incentive to re-engage with the programme. Xoxoday Loyalife supports this by surfacing expired balances alongside active ones in the customer dashboard. This visibility pairs naturally with automated outreach. For example, a programme running a reactivation campaign can surface expired points in the dashboard while simultaneously delivering a targeted nudge via Slack or MS Teams, prompting customers to earn fresh points before their next expiry date. The combination of visible loss and an immediate action path consistently improves re-engagement rates.

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Hiding Expired Points for a Cleaner Experience

Some organisations prefer that customers only see balances they can actively redeem. Hiding expired points reduces dashboard clutter and prevents confusion, particularly in programmes that have recently revised their expiry windows or earning rules. Xoxoday Loyalife accommodates this by completely suppressing expired points from the customer-facing view while preserving the full historical record in the backend. Administrators and finance teams retain access to the audit trail, so compliance obligations are met regardless of what customers see.

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Matching Visibility to Programme Strategy

The right setting depends on what the programme is trying to achieve. A retail loyalty programme running aggressive win-back cycles benefits from transparency around expiry. A corporate recognition programme integrated with Workday or SAP SuccessFactors typically favours a distraction-free interface that surfaces only redeemable value, keeping the employee experience focused. Xoxoday Loyalife makes it straightforward to switch between these modes as programme goals evolve, with no disruption to underlying point records or reporting.

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Administrative Controls

All expired-points visibility settings in Xoxoday Loyalife are governed by role-based access controls within the programme administration console. Changes apply at the programme level immediately, ensuring every customer sees a consistent view across all channels from the moment the setting is saved.

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Learn more: Xoxoday Loyalife Help Centre — Loyalty program