Xoxoday Loyalife calculates loyalty points through configurable rule-based accrual logic that evaluates transaction value, interaction type, spend category, engagement channel, frequency, and customer segment simultaneously at the time each qualifying event occurs.
Rule-Based Accrual Logic
Xoxoday Loyalife supports fully configurable accrual rules that determine how points are earned across every customer interaction. Rather than applying a flat rate to all transactions, the system lets you define precise logic across multiple dimensions—transaction value, spend category, interaction type, engagement frequency, and the specific channel through which the customer engaged. This means a purchase made through a mobile app can earn different points than the same transaction completed in-store, and a repeat buyer can be rewarded differently than a first-time customer. The engine evaluates these conditions simultaneously and applies the correct rule without manual intervention.Segment-Level Differentiation
Xoxoday Loyalife allows your organisation to set distinct accrual rules for different customer segments. A new policyholder onboarding for the first time, a loyal customer with several years of tenure, and a high-value client spending above a defined threshold can each operate under their own points logic. This prevents a flat-rate approach from diluting the perceived value of your rewards programme for your most important segments. For organisations using Workday or SAP SuccessFactors to manage customer or employee profile data, Xoxoday Loyalife ingests profile attributes to dynamically assign members to the correct segment at the point of accrual. This keeps segmentation accurate without requiring manual list maintenance.Channel and Category Sensitivity
Spend categories and engagement channels are first-class inputs in Xoxoday Loyalife’s accrual model. Your organisation can configure higher point multipliers for strategic spend categories—such as premium products, bundled services, or cross-sell purchases—while maintaining base rates for standard transactions. Digital engagement delivered through channels like MS Teams can also carry a distinct accrual weight compared to offline interactions, letting you incentivise preferred engagement paths without restructuring the programme itself.Accuracy and Personalisation at Scale
Because every rule is evaluated against live transaction and profile data, Xoxoday Loyalife delivers accurate, personalised point allocations consistently across large customer bases. Each qualifying event is scored at the moment it occurs—there is no batch delay or approximation. The resulting points balance reflects the full accrual logic applied to that specific customer at that specific moment, making every allocation fully auditable from the admin interface. The outcome is a loyalty programme that feels individually tailored while remaining straightforward for your team to configure, audit, and adjust as your business strategy evolves. Learn more: [Xoxoday Loyalife Help Centre — Product requirement](How Do Customers Redeem Loyalty Points?
Understand the redemption workflows Xoxoday Loyalife supports, including catalogue rewards, vouchers, and direct cashback options.
How Does Customer Segmentation Work in Xoxoday Loyalife?
Learn how Xoxoday Loyalife groups members into segments and applies differentiated accrual and reward rules to each group.