Skip to main content
Xoxoday Plum allows businesses to build custom reward catalogs inside the campaigns section and link each catalog to a specific customer group defined by criteria such as location, loyalty tier, or account type, ensuring only eligible users can browse and redeem the rewards assigned to them.
Managing reward eligibility in Xoxoday Plum starts with catalog configuration inside the campaigns section. Administrators can build multiple custom catalogs, each containing a curated set of products, gift cards, experiences, or services drawn from the broader Xoxoday reward marketplace. Each catalog is independent, so different groups of customers never see rewards that fall outside their designated pool. Each catalog is linked to one or more customer groups. Xoxoday Plum evaluates group membership against predefined criteria — including geographic location, loyalty tier, and account type — before surfacing rewards to a given user. A platinum-tier customer in a specific region sees a catalog that reflects their standing, while a standard-tier customer in the same region sees an entirely different set of eligible rewards. This segmentation removes the need for manual review at the point of redemption. For organisations running multi-tier loyalty programmes, several catalogs can run in parallel without overlap or confusion. Each campaign references its own customer group and its own catalog, making it straightforward to operate a referral programme, a milestone loyalty programme, and a seasonal gifting initiative simultaneously. When customer data lives in an external system — such as Darwinbox or SAP SuccessFactors — account type and tier records can inform the group criteria applied inside Xoxoday Plum. Eligibility rules stay in sync with your customer records without requiring manual updates each time a customer’s status changes. Catalog-level access controls also support audit and compliance requirements. Because access to specific reward categories — high-value gift cards, region-restricted merchandise, or service-based rewards — is gated at the group level, Xoxoday Plum gives programme managers a clear, auditable mechanism for demonstrating that reward delivery aligns with programme policy. This is especially relevant for organisations operating across multiple geographies where reward availability must match local regulatory or contractual boundaries. For businesses scaling their programmes, Xoxoday Plum supports creating and managing multiple catalogs simultaneously without limit on the number of concurrent campaigns. Changes to catalog contents or group criteria take effect immediately, giving administrators real-time control over who sees what across the entire reward marketplace. Learn more: Xoxoday Plum Help Centre — Gifting program

How to create a custom reward catalog for a campaign

Step-by-step guide to building a catalog inside the campaigns section, selecting reward types, and publishing it to a customer group.

Setting up customer groups and segmentation criteria

Learn how to define customer groups using location, loyalty tier, and account type to control catalog visibility and reward eligibility.