Can rewards be triggered automatically based on workflows?

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How Automatic Reward Triggering Works

Xoxoday Plum’s rule and campaign engine sits at the center of automated reward delivery. It continuously listens to events from connected systems—property management systems, booking engines, CRMs like Salesforce, mobile apps, and partner platforms—and evaluates those events against your configured business rules and member segments. When a condition is satisfied, the engine acts immediately. A new member enrolling, a guest completing a first stay, or a lapsed customer returning after 90 days of inactivity can each automatically trigger a distinct reward: bonus points, hotel-branded vouchers, marketplace rewards, or merchant offers. Recognition is consistent and instant, with no manual steps required at the point of trigger.

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Designing Workflows Across the Customer Lifecycle

The Engage module in Xoxoday Plum lets you build reward workflows that span the full customer lifecycle—acquisition, activation, engagement, retention, and win-back. Each workflow supports precise trigger logic: time windows, segment entry or exit events, or behavioral milestones. A direct-booking incentive workflow, for example, can automatically award bonus points every time a guest books through the brand’s own channel rather than a third-party site. An onboarding journey can issue a welcome offer on day one, a milestone reward after the first completed stay, and an engagement nudge at the 30-day mark—all without manual scheduling. Email and SMS communications attach directly to the same workflow, so the reward notification fires at exactly the right moment. Members who newly qualify for a segment—such as crossing a spend threshold that moves them from standard to gold tier—are auto-awarded the configured bonus immediately, with no lag between the qualifying event and the reward issuance.

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Governance Without Slowing Automation Down

At scale, automated rewards still need controls. Xoxoday Plum includes an optional Maker–Checker approval flow and anomaly detection layer for high-impact actions. Large manual credits or unusual activity spikes can be flagged or held for review before processing, while standard rules-based rewards continue running at full speed in the background. Your operations team retains meaningful oversight where it matters, without bottlenecks touching the everyday automated flows that power the loyalty program.

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End-to-End Workflow Example

A reactivation campaign in Xoxoday Plum can be configured to identify guests who have not returned in over six months, automatically enroll them in a win-back segment, issue a targeted voucher, and fire a personalized email—all triggered the moment the lapsed-guest condition is detected. No manual list pulls, no batch runs, no delays between the event and the reward. Learn more: Xoxoday Plum Help Centre — Instant Rewards