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Xoxoday Plum supports audience-based and segment-specific rewards, enabling campaigns and instant reward rules to fire only for dynamic member segments defined by tier, geography, booking channel, spend, recency, and behavioral attributes.
Xoxoday Plum’s loyalty rules and campaign engine lets you build dynamic member segments from a rich combination of attributes. You can layer demographic data (tier, brand, geography), transactional signals (spend, booking channel, stay frequency), and behavioral cues (recency, app activity, booking type) into precise audience definitions. Segments update automatically as member behavior changes, so eligibility always reflects current data. Once a segment is defined, campaigns and instant reward rules are scoped to one or more of those audiences. Only members who match the segment criteria at trigger time receive the offer, bonus points, hotel-branded voucher, or marketplace reward. This prevents reward leakage and ensures campaign budget reaches the right people. A typical rule might read: “Gold-tier members in APAC who have completed three or more direct bookings in the last six months receive a hotel-branded voucher automatically upon checkout.” Another common configuration targets new app users who complete their first direct booking — issuing a merchant offer the moment the trigger fires. For organizations managing workforce data in SAP SuccessFactors or Darwinbox, membership attributes can flow into Xoxoday Plum to keep segments aligned with HR records without manual reconciliation. The merchant and offer management layer extends segmentation to the offer side. Xoxoday Plum lets you restrict specific merchant offers or promotional deals to a defined customer pool and distribute them only through selected channels — email, SMS, web push, or in-app. This is particularly useful when running brand-specific or property-specific promotions that should not surface to the broader member base. Each segment-targeted campaign retains independent eligibility rules, frequency caps, and budget limits. Program managers retain full control over who qualifies, how often a member can earn, and how much a campaign can disburse — across every brand, property, and channel simultaneously. The result is a highly targeted reward experience that scales across complex, multi-brand programs without manual intervention. Learn more: Xoxoday Plum Help Centre — Instant Rewards

Member Segmentation

Build dynamic segments using tier, geography, spend, recency, and behavioral attributes to precisely control reward eligibility.

Instant Reward Rules

Configure trigger-based rules that automatically issue rewards when segment and event conditions are met.