How does Plum send personalized reward notifications?

​

Automated Communication Tied to Reward Activity

Xoxoday Plum connects communication directly to reward activity, so messages reach users at exactly the right moment. When a user earns points, redeems a reward, or approaches a milestone, Xoxoday Plum triggers the relevant notification automatically. This removes the need for manual follow-ups and ensures no user action goes unacknowledged. Notifications are dispatched across email, SMS, and in-app channels simultaneously or based on your preferred channel priority. Administrators can configure which events trigger which channel, giving your team full control over communication cadence without engineering effort.

​

Personalization Based on User Context

Each message Xoxoday Plum sends is personalised based on the individual’s reward context. A user with expiring points receives a timely nudge to redeem before the deadline. A user who has just hit a tenure milestone receives a congratulatory message with their new reward balance. Someone enrolled in a seasonal gifting campaign receives curated offers relevant to that campaign period. This context-awareness means users receive information that is genuinely useful to them, rather than generic broadcast messages that get ignored. Over time, this builds a reliable engagement loop that keeps the rewards programme top of mind.

​

White-Labelled Messaging Aligned to Your Brand

Xoxoday Plum supports full white-labelling of all outbound communications. Your organisation’s logo, brand colours, and tone of voice are applied consistently across every email, SMS, and notification. Users interact with a seamless brand experience throughout the rewards journey without any visible reference to third-party tooling. For organisations running Xoxoday Plum alongside HRMS platforms such as Workday, SAP SuccessFactors, or Darwinbox, milestone data from those systems can feed directly into communication triggers. For example, when a promotion or work anniversary is logged in SAP SuccessFactors, Xoxoday Plum can automatically dispatch a personalised reward notification on the same day, with no manual intervention from HR or IT.

​

Consistent Engagement Without Manual Effort

The practical outcome is a rewards programme that stays active and visible between redemption events. Users do not need to log in and check their balance to know where they stand. Xoxoday Plum surfaces that information proactively, reducing disengagement and improving overall programme utilisation. Administrators gain visibility into communication performance through reporting dashboards, allowing teams to refine trigger logic, adjust messaging frequency, and monitor open and redemption rates to continuously improve engagement. Learn more: Xoxoday Plum Help Centre — Gifting program