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Xoxoday Plum personalizes reward experiences by analyzing individual user behavior, transaction history, and engagement patterns to surface curated catalog recommendations that drive higher redemption satisfaction.
Reward programs succeed when they feel personal. A generic catalog presented to every employee equally misses the point — what motivates a field sales representative differs from what resonates with a software engineer or a customer success manager. Xoxoday Plum addresses this by building personalization directly into the reward delivery engine.

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How Xoxoday Plum Tracks User Behavior

Xoxoday Plum monitors a range of signals to build an accurate picture of each user: activity frequency, redemption history, preferred reward categories, and engagement patterns over time. These inputs feed into rule-based automation that administrators configure — for example, surfacing travel vouchers to frequent redeemers and wellness brands to users who have previously selected fitness-related rewards. For organisations running more sophisticated programs, Xoxoday Plum supports machine learning models that continuously refine recommendations as new behavioral data accumulates. This means the catalog a user sees on their first login looks markedly different from the one they see six months in — shaped by their actual choices, not assumptions.

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Administrator Controls and Catalog Curation

Xoxoday Plum gives administrators granular control over which reward categories appear for defined user segments. A global organisation integrated with Workday or SAP SuccessFactors can map employee data — department, tenure, location, performance tier — directly to catalog rules, ensuring recommendations align with business context as well as individual preference. Administrators can set triggers to surface specific reward types at key moments: work anniversaries, milestone achievements, or post-survey completions. Rather than presenting thousands of options at once, Xoxoday Plum narrows the visible selection to items most likely to drive a redemption — reducing decision fatigue and increasing the perceived value of the reward itself.

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The Business Case for Personalization

Higher catalog relevance translates directly to higher redemption rates. When employees consistently find rewards they actually want, they engage with the program more frequently and associate the experience with genuine appreciation rather than a routine exercise. Organisations that connect Xoxoday Plum to communication tools like Slack or Microsoft Teams benefit further: personalized reward notifications arrive in the tools employees already use daily, with catalog suggestions tailored to their profile embedded directly in the message. The full loop — earning, notifying, and redeeming — stays cohesive and relevant. Xoxoday Plum handles behavioral data with the same rigor applied to financial and HR systems. The platform is certified to ISO 27001 and SOC 2 Type II standards, ensuring that the signals powering personalization are stored and processed in a secure, auditable environment. Learn more: Xoxoday Plum Help Centre — Gifting program

Setting Up Reward Rules and Automation

Learn how to configure rule-based triggers and automation logic that control when and how personalized rewards are surfaced to users.

Integrating HRIS Data with Reward Programs

Connect Workday, SAP SuccessFactors, or Darwinbox to sync employee attributes and enrich catalog personalization with live HR data.