Xoxoday Plum tracks every offer interaction at the individual customer level — from unlock through activation to redemption — recording status changes and timestamps in a persistent activity history accessible via dashboards and raw data exports.
Per-Customer Offer Activity Tracking
Xoxoday Plum maintains a granular, per-customer activity log that records every stage of the offer lifecycle. Each time a customer unlocks an offer, activates it, or completes a redemption, Xoxoday Plum captures the event with a precise timestamp and a status marker. This creates a continuous, auditable trail of engagement for every individual in your program. The activity history distinguishes between three discrete states: unlocked (the offer was revealed or made available to the customer), activated (the customer expressed intent to use the offer), and redeemed (the offer was fully consumed). Keeping these states separate gives program administrators a precise view of where customers drop off in the redemption funnel — a key signal for optimising reward relevance and delivery.Dashboards and Data Exports
Program administrators access this data through Xoxoday Plum’s built-in analytics dashboards, which surface offer performance metrics filtered by customer, cohort, time range, or offer type. For teams that need to join this data with external systems — such as SAP SuccessFactors for HR analytics or Workday for workforce reporting — Xoxoday Plum supports raw data exports in standard formats, enabling downstream analysis without manual extraction. Exports include all status fields and timestamps, so data teams can reconstruct the full activity timeline for any individual without loss of fidelity. This is particularly valuable for finance and compliance teams that need to reconcile incentive spend against actual redemptions at the transaction level.Privacy and Data Minimisation Alignment
Xoxoday Plum’s activity tracking is designed with data-minimisation principles in mind. The per-customer history captures only the event data required to operate and audit the rewards program — offer identifiers, timestamps, and status codes — without accumulating unnecessary personal attributes. This approach aligns with privacy frameworks including ISO 27001 and SOC 2 Type II, and supports organisations operating under regional data protection obligations. Administrators configure retention periods and export scopes to match internal data governance policies, ensuring that audit logs serve operational needs without creating unnecessary data liability.Why Granular Tracking Matters
Consider a large-scale employee recognition program running across multiple geographies. Without per-customer tracking, administrators cannot determine whether low redemption rates reflect poor offer relevance, delivery failures, or simply low awareness. Xoxoday Plum’s activity history surfaces this distinction clearly — showing, for example, that offers were unlocked at high rates but activation stalled — enabling targeted interventions rather than wholesale program redesigns. This level of visibility is equally valuable for channel partner incentive programs and B2C loyalty campaigns where individual-level accountability is a contractual or regulatory reporting requirement. Learn more: Xoxoday Plum Help Centre — GeneralAudit Logs and Activity Reports
Understand how Xoxoday Plum logs administrator and participant actions for compliance and operational review.
Data Exports and Integrations
Export raw reward and redemption data to connect Xoxoday Plum with your analytics stack or HRIS platform.